Rulings (65)
  • Intelligent Lending Ltd t/a Ocean

    • Upheld
    • 19 February 2025

    A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.

  • Family Vision Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad irresponsibly encouraged the use of credit agreements to fund Christmas spending.

  • Next Retail Ltd t/a NEXT

    • Upheld
    • 12 February 2025

    A product listing for Dark Blue Power Stretch Denim Leggings on the NEXT website, seen on 19 September 2024. The ad featured a model wearing the leggings, sat on a wooden block. The model’s legs were extended closer to the camera.

  • SteadyPay Ltd

    • Upheld
    • 12 February 2025

    A paid-for Meta ad irresponsibly encouraged people to borrow money for the Black Friday sales and to spend more than they could afford.

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. 

  • DragonPlus Game Ltd t/a Happy Hospital

    • Upheld
    • In-game (apps)
    • 05 February 2025

    An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth. 

  • Visual Stress Consultancy Ltd

    • Upheld
    • Website (own site)
    • 29 January 2025

    A website made unsubstantiated claims that tinted glasses could be used for driving at night and condoned unsafe driving.   

  • Auto Finesse Ltd

    • Upheld
    • Social media (own site)
    • 18 December 2024

    An Instagram ad was socially irresponsible and caused serious offence by featuring a harmful stereotype by objectifying and sexualising women.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad indirectly advertised a prescription only medicine to the public.

  • Vivostore Ltd t/a Vivo Life

    • Upheld
    • Social media (own site)
    • 18 December 2024

    Two TikTok ads stated that a food supplement could treat vitamin B12 deficiency or its symptoms, irresponsibly encouraged people to stop taking medically prescribed vitamin B12 injections and made unauthorised specific health claims.

  • Guangzhou Shimo Culture Media Co Ltd

    • Upheld
    • In-game (apps)
    • 11 December 2024

    An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Metamind AI Ltd t/a AI Persona

    • Upheld
    • In-game advertising
    • 11 December 2024

    An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.

  • Sparring Partners Ltd t/a Gymbox

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram ad was socially irresponsible and caused undue distress.

  • The Boots Company plc

    • Upheld
    • Television, Video on demand
    • 30 October 2024

    A TV and Video on Demand (VOD) ad condoned not using sunscreen.

  • Suntory Global Spirits UK Ltd

    • Upheld
    • Social media (own site)
    • 16 October 2024

    A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.

  • W8 Tech Cyprus Ltd t/a Seeking

    • Upheld
    • Social media (paid ad)
    • 16 October 2024

    A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.

  • Kerry Foods Ltd

    • Upheld
    • Video on demand
    • 09 October 2024

    A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • Upheld
    • Social media (own site)
    • 09 October 2024

    An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.

  • PlymGlow Ltd

    • Upheld
    • Circular
    • 09 October 2024

    A circular for a tanning salon discouraged essential treatment for conditions for which medical supervision should be sought and irresponsibly claimed that health benefits could be obtained from sunbeds.

Informally resolved (4)
  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • British Hair Clinic (unconfirmed)

    • 19 June 2024
    • Number of complaints: 1

    Topic: Cosmetic surgery and procedures

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling