Rulings (60)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • BetterHelp, Inc t/a BetterHelp.com

    • Upheld
    • Social media (paid ad)
    • 10 August 2022

    A paid-for ad on Facebook for an online counselling and therapy provider made misleading and irresponsible claims about NHS waiting times and discouraged people with mental health conditions from seeking support from the NHS

  • Person(s) unknown

    • Upheld
    • Social media (paid ad)
    • 10 August 2022

    A paid-for Facebook ad for corset-style shapewear was irresponsible by exploiting people’s insecurities around body image, particularly new mothers, and encouraging rapid post-partum weight loss; misleadingly implied that the product could cause permanent shape change; and, made unsubstantiated claims about burni...

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Website (own site)
    • 10 August 2022

    Images on a fast-fashion retailer’s website featuring Alabama Barker were socially irresponsible and likely to cause harm and offence by depicting an under 18 in a sexual manner

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website stated that treatment could eliminate dark circles around the eyes without sufficient evidence

  • Tonic Weight Loss Surgery Ltd

    • Upheld
    • Social media (own site)
    • 03 August 2022

    A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency.

  • JA Physique Ltd t/a jakeabbott07

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 July 2022

    An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.

  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • Indeed Inc

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not include or promote any harmful gender stereotypes .

  • Samsung Electronics (UK) Ltd t/a Samsung

    • Not upheld
    • Television, Cinema
    • 20 July 2022

    A television and cinema ad for a smartwatch featuring a woman jogging alone at night did not encourage dangerous or reckless behaviour.

  • SmokePops LDN

    • Upheld
    • Social media (paid ad)
    • 20 July 2022

    Three ads on Facebook and the company’s website for flavoured additives for cigarettes irresponsibly promoted smoking and contained misleading, irresponsible health claims.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.

  • Pure Wines Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity.

  • Secret Surgery Ltd

    • Upheld
    • Social media (own site)
    • 13 July 2022

    Ads on Instagram and Facebook promoted a prescription-only medicine and irresponsibly put pressure on consumers to have Botox procedures.

  • Served Drinks Ltd t/a Served

    • Upheld in part
    • Social media (paid ad)
    • 06 July 2022

    Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.

  • Relx (UK) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    An Instagram story on Louis Shaw’s account was not obviously identifiable as an ad and promoted unlicensed, nicotine-containing e-cigarettes on social media.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.