Rulings (73)
  • Make The Air Fair

    • Upheld
    • Poster, Internet (social networking), Internet (display), Regional press
    • 07 February 2018

    A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of Ofcom, sh...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers carried: 201...

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51 in...

  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A FAD”. Furth...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Graham Ze Chef...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Captain...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER THOUGHT ABO...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Market Researc...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • eHarmony UK Ltd

    • Upheld
    • Poster
    • 03 January 2018

    A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. It's time science had a go at love". Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. eHar...

  • ACAI Marketing Ltd

    • Upheld
    • Leaflet
    • 20 December 2017

    Two direct mailings for a marketing company, ACAI Marketing Ltd:1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you at our ma...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Asha’s Restaurants International Limited

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A post on the Facebook page for Asha’s, an Indian restaurant, dated 13 July 2017, stated “*** Competition Time*** We have 5 x pairs of weekend tickets to give away for the Tatton Park Foodie Festival this week end [sic] Friday 14th, Sat 15th and Sunday 16th July - Like & Share our page for a chance to ***win*** - W...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750% AP...

  • Grey Haze Online Ltd

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    An online banner ad for the e-cigarette and e-liquid manufacturer Grey Haze, seen on 2 June 2017, on the e-cigarette forum www.planetofthevapes.co.uk, stated "10% OFF EVERYTHING! POTV10 USE AT CHECKOUT. WWW.GREYHAZE.CO.UK". The ad provided a link to another page on planetofthevapes.co.uk which contained a lin...

Informally resolved (95)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • English Spirit Distillery

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol, Food, drink and supplements

  • FirstGroup plc t/a First South Yorkshire

    • 07 February 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • Nestlé UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Packaging
    Topic: Food, drink and supplements

  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • nakedwines.com Ltd t/a Naked Wines

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • ET Browne Drug Company Inc t/a Palmer's

    • 17 January 2018
    • Number of complaints: 1

    Media: Transport
    Topic: Health conditions

  • Ocado Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • TS Foundry Ltd t/a Streetshirts

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Greenpeace Ltd

    • 03 January 2018
    • Number of complaints: 2

    Media: Poster
    Topic: Utilities, energy and environment

  • Headlam Group plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Jack Wolfskin Retail GmbH

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Fevertree Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Poster, Internet (on own site), National press, Magazine
    Topic: Food, drink and supplements