Rulings (43)
  • Class Delta Ltd t/a abnormal

    • Upheld
    • Internet (website content), Social media (own site)
    • 24 November 2021

    A website and an Instagram post for a nutrition drinks company was banned for stating that their products and packaging were plastic-free and had zero plastic when they contained components that did not meet those criteria.

  • Domino's Pizza UK & Ireland Ltd

    • Not upheld
    • Leaflet
    • 24 November 2021

    A leaflet for Domino’s Pizza was found to be unlikely to cause serious or widespread offence.

  • TMC Media Group AG t/a ukfitnessdirect.co.uk

    • Upheld
    • Internet (website content)
    • 24 November 2021

    Product listings for an online fitness store were banned for advertising products that could not be purchased on their website by consumers.

  • 888 UK Ltd

    • Upheld
    • Website (ad feature)
    • 10 November 2021

    A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.

  • Cazoo Ltd

    • Not upheld
    • Website (own site)
    • 10 November 2021

    A website ad for a car retailer was not found to be misleading.

  • YourZooki Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for Vitamin C supplements was banned for claiming it contained liposomes.

  • Warburtons Ltd

    • Not upheld
    • Social media (own site)
    • 20 October 2021

    Two ads for Warburtons were not found to be misleading.

  • Gemporia Ltd

    • Upheld
    • Television
    • 13 October 2021

    A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Newspaper
    • 22 September 2021

    A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.

  • Emma Louise Taylor t/a Harley St Therapy

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.

  • Global EMF Solutions Ltd t/a energyDots

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed. 

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Shop TJC Ltd t/a TJC Ltd

    • Upheld
    • Television
    • 18 August 2021

    We banned an ad for a USB car air purifier over implications that it could stop COVID-19.

  • Trappex Ltd

    • Upheld
    • Website (own site)
    • 18 August 2021

    We upheld a complaint against ads claiming filtration devices were ‘industry leading’.

  • Freudenberg Household Products LP t/a Vileda

    • Upheld
    • Email
    • 11 August 2021

    An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Person(s) unknown

    • Upheld
    • Social media (influencer or affiliate ad)
    • 04 August 2021

    An ad on Lauren Goodger’s Instagram account was banned for non-disclosure and failure to highlight risk.