Rulings (41)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Email
    • 13 May 2020

    A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.

  • The Regenerative Clinic Ltd

    • Upheld
    • 05 August 2020

    A newspaper ad for joint pain treatment was banned for implying that the treatment permanently relieved discomfort associated with arthritis.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Upheld
    • Poster, Transport
    • 08 July 2020

    A poster advertising nasal spray made misleading claims about its effectiveness against eliminating cold symptoms.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • Cosmetic Medical Advice UK Ltd t/a Dr Rita Rakus Clinic

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    Instagram posts that implied an IV drip treatment could help to prevent people from catching coronavirus/COVID-19 broke the advertising rules.

  • REVIV UK Ltd

    • Upheld
    • Internet (on own site)
    • 22 April 2020

    Claims on a website that an IV drip treatment could prevent or treat coronavirus/COVID-19 broke the advertising rules.

  • The Private Harley Street Clinic

    • Upheld
    • Internet (on own site)
    • 22 April 2020

    Claims on a website that an IV drip treatment could prevent or treat coronavirus/COVID-19 broke the advertising rules.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 15 April 2020

    Ads in social media for a plant-based burger misleadingly implied that the product was suitable for vegans and vegetarians.

  • MW Nutrition Ltd t/a Motion Nutrition

    • Upheld
    • Internet (on own site)
    • 25 March 2020

    A website ad for nutrition capsules was banned for claiming they could prevent degenerative diseases.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • infirst Healthcare Ltd t/a Flarin

    • Upheld
    • Television
    • 12 February 2020

    A TV ad for ibuprofen products misleadingly implied that it was superior to other products for treating the joint pain.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Marks and Spencer plc

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad was recognisable as an ad and did not break the rules.

  • NestlĂ© UK Ltd

    • Upheld
    • Packaging
    • 08 January 2020

    A competition promoted on coffee packaging broke the rules by not presenting significant conditions clearly enough.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Cells4Life Group LLP

    • Upheld in part
    • Internet (on own site)
    • 11 December 2019

    Claims on a cord blood stem cell bank website that made comparisons with identifiable competitors were misleading. 

Informally resolved (1)
  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements