Rulings (23)
  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Website (own site), Social media (own site)
    • 15 May 2024

    A website and Instagram reel made unauthorised nutrition and comparative nutrition claims, and discredited competitors' products. 

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • Vytaliving Ltd

    • Upheld
    • Press general
    • 27 March 2024

    A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • EFL Digital Ltd t/a EFL

    • Upheld
    • 20 December 2023

    Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...

  • Kollo Health Ltd

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.

  • Organic Burst World SA t/a Organic Burst

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms. 

  • Chengyi Daily Department Store t/a Shop1102829235 Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • THG Nutrition Limited t/a My Protein

    • Upheld
    • Social media (own site)
    • 01 November 2023

    A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.

  • Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 18 October 2023

    Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.

  • Just Spices GmbH

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 September 2023

    Two TikTok posts on Sevda Ela’s account which promoted Just Spices were not obviously identifiable as ads.

  • Viva! t/a Viva!

    • Upheld
    • 06 September 2023

    Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence. 

  • Boots UK Ltd t/a boots.com

    • Upheld
    • Search (paid)
    • 23 August 2023

    Four paid-for Google ads for Boots breached our rules by promoting infant formula.

  • Princes Ltd t/a Princes Foods

    • Upheld in part
    • Point of sale, Internet (website content)
    • 16 August 2023

    An in-store promotional display and a website for a promotion to win Tesco gift vouchers omitted significant conditions and caused participants unnecessary disappointment.

  • Kellogg Europe Trading Ltd t/a Kellogg Company

    • Upheld
    • Internet (website content)
    • 02 August 2023

    A listing for the “All-Bran Prebiotic Oaty Clusters” on Kellogg’s website made unauthorised health claims.