Rulings (30)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 15 April 2020

    Ads in social media for a plant-based burger misleadingly implied that the product was suitable for vegans and vegetarians.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Marks and Spencer plc

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad was recognisable as an ad and did not break the rules.

  • NestlĂ© UK Ltd

    • Upheld
    • Packaging
    • 08 January 2020

    A competition promoted on coffee packaging broke the rules by not presenting significant conditions clearly enough.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Dash Brands Ltd t/a DASH

    • Not upheld
    • Internet (on own site)
    • 11 December 2019

    Claims on a website for sparkling water did not break the misleadingness rules.

  • GFT Retail UK Ltd t/a Snact

    • Not upheld
    • Internet (on own site)
    • 11 December 2019

    Claims on a website for snacks made from food waste did not break the misleadingness rules.

  • HOLLAND & BARRETT RETAIL LIMITED t/a Holland & Barrett

    • Upheld
    • Internet (on own site)
    • 04 December 2019

    Health claims about food supplements on a website broke the rules as they were not authorised on the EU Register. 

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 04 December 2019

    A Deliveroo TV ad was banned for misleadingly implying food from multiple restaurants could be delivered in one order.

  • Parsley Box Ltd

    • Upheld
    • Internet (on own site), National press
    • 13 November 2019

    A press ad and website for a meal delivery service broke the rules around misleadingness and qualification.

  • Unisnacks Europe Ltd

    • Upheld in part
    • Internet (social networking)
    • 06 November 2019

    Ads for biscuits appearing on Facebook, a website and on the product were banned for being irresponsible and encouraging excessive behaviours.

  • Marlow Foods Ltd

    • Not Upheld
    • Television
    • 30 October 2019

    Two TV ads for Quorn products did not break the rules around misleadingness, substantiation or environmental claims.

  • BoomBod Ltd

    • Upheld
    • Internet (social networking)
    • 23 October 2019

    Ads on Instagram for weight loss products were banned for making unauthorised health claims, claims about rate or amount of weight loss and promoting diet products in an irresponsible way.

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Regional press
    • 23 October 2019

    A press ad for a health service was banned for implying it could reduce the risk of certain medical conditions without adequate evidence, and that participants wouldn’t need to change their diet to bring about weight loss.

Informally resolved (1)
  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements