Rulings (33)
  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:

    a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A F...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:

    a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Mark...

  • Asha’s Restaurants International Limited

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A post on the Facebook page for Asha’s, an Indian restaurant, dated 13 July 2017, stated “*** Competition Time*** We have 5 x pairs of weekend tickets to give away for the Tatton Park Foodie Festival this week end [sic] Friday 14th, Sat 15th and Sunday 16th July - Like & Share our page for a chance to ***win*** ...

  • All Care GB Ltd

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for All Care, a domiciliary care service, received in July 2017, included the text “paid DBS checks … guaranteed hours” and “Rates of pay £8.30 per hour Monday through Friday”.

  • Iceland Foods Ltd

    • Not Upheld
    • National press
    • 13 December 2017

    A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

  • As Nature Intended Ltd

    • Upheld
    • Internet (social networking)
    • 06 December 2017

    A competition on Twitter, seen on 13 June 2017, which stated “#WIN a £100 hamper filled with #organic goodies. Take a snap of your fav breakkie [sic] product we sell & tag us using #Wakeuptoorganic".

  • New Leaf Adoption Ltd t/a New Leaf Adoption

    • Upheld
    • Internet (on own site)
    • 06 December 2017

    A website for an adoption agency, New Leaf Adoption (www.newleafadoption.co.uk), seen on 23 March 2017, contained text which stated "We only use experienced competent assessors".

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This ...

  • Roofoods Ltd t/a Deliveroo

    • Not Upheld
    • Regional press
    • 29 November 2017

    An ad for Deliveroo, seen in the local press in July 2017, stated “Who’s cooking for you tonight? Try something new. Get Very Italian Pizza, Thaikhun, Gourmet Burger Kitchen, Moshimo and The Chilli Pickle delivered to your door”. Further text stated “HOVE AND PORTSLADE GET THE FOOD YOU LOVE, DELIVERED. Deliveroo has...

Informally resolved (117)
  • English Spirit Distillery

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol, Food, drink and supplements

  • Nestlé UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Packaging
    Topic: Food, drink and supplements

  • Home Help Agency Ltd t/a Home Help Companions

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Ocado Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • TS Foundry Ltd t/a Streetshirts

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Fevertree Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Poster, Internet (on own site), National press, Magazine
    Topic: Food, drink and supplements

  • Lily's Kitchen Ltd

    • 20 December 2017
    • Number of complaints: 2

    Media: National press
    Topic: Food, drink and supplements

  • Marks and Spencer plc t/a M&S

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

Mail order cases (5)
  • The Entertainer (Amersham) Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Children and the vulnerable

  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • coralisland.co.uk

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Food, drink and supplements

  • Juicetou Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • Associated British Foods plc t/a Elephant Atta

    • 15 March 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

Database cases (2)
  • Smyths Toys UK Ltd

    • 11 October 2017
  • MuscleFood Ltd

    • 28 June 2017