Rulings (91)
  • General Motors UK Ltd t/a Vauxhall

    • Not Upheld
    • Television, Radio
    • 07 February 2018

    A TV and radio ad for Vauxhall:a. The TV ad, seen in September 2017, showed a couple in a car discussing the Wi-Fi password. The voice-over at the ad’s conclusion stated, “We call that one of life’s small victories and here’s another one: we’ll beat your quote from the well-known online car buyer by £1000 on part-excha...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers carried: 201...

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • trivago N.V. t/a trivago

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Trivago, seen on 30 July 2017, began with an actress who said, “How many hotels does Trivago compare? 1,000? 10,000? 100,000? 300,000? 500,000? 700,000? Trivago now compares prices from more than a million hotels to find the ideal hotel for the best price.”​

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51 in...

  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A FAD”. Furth...

  • Top Travel UK Ltd t/a Flywhizz

    • Upheld
    • E-mail
    • 31 January 2018

    An email for a travel operator, Flywhizz, dated 24 October 2017, included text at the top of the email which stated “From British Airways”. Various airlines were listed in the body of the email, including British Airways.

  • National Express Group plc

    • Upheld
    • Internet (search engine)
    • 24 January 2018

    A paid-for search result on Google for National Express coach journeys from York to London, seen on 5 October 2017, stated "Journeys From 4h 35mins".

  • Servicing Stop Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 January 2018

    The website www.servicingstop.co.uk for the car servicing company Servicing Stop:a. The home page of the website, seen in February 2017, included the claim “up to 60% off” and then listed their servicing discounts: “Full service £114.92” with the price “£287.30” struck out; “Interim service £72.87” with the price “£182...

  • The Trade Centre Wales Ltd

    • Not Upheld
    • Television, Radio
    • 24 January 2018

    A TV and two Radio ads for The Trade Centre Wales Ltd: a. A TV ad seen on 23 August featured on-screen text which stated “Drive Away In 1 Hour With Just A £99 Deposit …Cardiff North-Neath-Merthyr”. b. A radio ad, heard on 14 September on Heart FM, stated, “At The Trade Centre Wales ...

  • UK Direct Shop Ltd

    • Upheld
    • Leaflet, Insert
    • 17 January 2018

    An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems; Sh...

  • AFerry Ltd

    • Upheld
    • Internet (sales promotion)
    • 10 January 2018

    A banner ad for ferry tickets, seen on 2 August 2017, stated "From Dover to Dunkerque from £7 … From Dover to Calais from £7 … From Dover to Calais from £8".

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Cottons Surveyors Ltd t/a Cottons Chartered Surveyors

    • Not Upheld
    • Catalogue
    • 10 January 2018

    A catalogue for Cottons property auction, which took place on 25 May 2017, contained a number of lots for sale that were presented with price information in the form “*Guide Price: £x - £y (+Fees)”. The asterisk linked to small print text at the foot of each page that stated “*Refer to Guide and Reserve Price Definitio...

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 10 January 2018

    An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum Li...

  • Booking.com BV

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Booking.com, seen on 1 July 2017, promoted the different features of their website. A voice-over stated, “At Booking.com you’ll find a wide range of accommodation. From sun drenched holidays to weekend getaways for every possible budget and if you have to cancel, cancel. Most of the time it’s free and you c...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Captain...

Informally resolved (209)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • EU Lotto Ltd t/a Lottoland

    • 07 February 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Sports, leisure and hobbies, Gambling

  • Engines On Demand Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (e-tailing)
    Topic: Holidays, travel and motoring

  • FirstGroup plc t/a First South Yorkshire

    • 07 February 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

  • Hankook Tyre UK Ltd

    • 07 February 2018
    • Number of complaints: 2

    Media: Radio
    Topic: Holidays, travel and motoring

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Hotels.com LP

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Walmersley Trade Centre

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Web 3 Resource Ltd t/a Taxi Price Compare

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (search engine)
    Topic: Promotions and competitions, Holidays, travel and motoring

  • Wyndham Vacation Rentals (UK) Ltd t/a Hoseasons

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • cheaptaxiliverpool.co.uk

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Avis Budget EMEA Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • CMB Multimedia Ltd t/a Enterprise Africa

    • 31 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Computers, phones and telecoms

  • Damartex UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Catalogue
    Topic: Clothing, shoes and jewellery

  • Exigotrade Ltd t/a Trusted Car Buyers

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Internet (video)
    Topic: Holidays, travel and motoring

  • Flying Jamon Ltd t/a Hostmaker

    • 31 January 2018
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Govia Thameslink Railway Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Heathrow Express Operating Company Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Radio
    Topic: Holidays, travel and motoring

  • InterContinental Hotels Group plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Holidays, travel and motoring

Mail order cases (1)
  • Immediate Media Company Ltd t/a buysubscriptions

    • 27 September 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

Database cases (2)
  • Furniture@Work Ltd

    • 17 January 2018
  • Bolsover Cruise Club Ltd

    • 04 October 2017