Rulings (154)
  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Newspaper
    • 22 September 2021

    A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.

  • ThePowerMBA Inc

    • Upheld
    • Social media (paid ad)
    • 22 September 2021

    A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.

  • Cheshire Health & Medical Professionals LLP

    • Upheld
    • Magazine
    • 15 September 2021

    We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.

  • Emma Louise Taylor t/a Harley St Therapy

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.

  • Global EMF Solutions Ltd t/a energyDots

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed. 

  • Alpha Holidays Ltd

    • Upheld
    • Website (own site)
    • 01 September 2021

    We banned an ad for falsely suggesting holidays could be cancelled without charge before specified dates.

  • Bellatricks Ltd t/a Get The Gloss

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Get the Gloss’ Instagram for not being fairly administered.

  • Galco Enterprises Ltd t/a NationwideBathrooms.com

    • Upheld
    • Internet (website content)
    • 01 September 2021

    We banned ads on Nationwide Bathroom’s website over misleading pricing.

  • Hughes TV And Audio Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned three ads for failing to correctly administer a promotion, and failing to advertise all routes to entry.

  • Prettylittlething.com Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Emma Louise Connolly

    • Upheld
    • Social media (own site), Social media (influencer or affiliate ad)
    • 18 August 2021

    We banned two ads from an influencer for non-disclosure.

  • Lucozade Ribena Suntory Ltd

    • Not upheld
    • Television
    • 18 August 2021

    We did not uphold complaints over an ad for Lucozade encouraging people to recycle.

  • Maple Syrup Media Ltd t/a Quidco, Quidco.com

    • Upheld
    • Internet (website content)
    • 18 August 2021

    We banned ads that had promoted different levels of cashback based on logged-in and non-logged-in website visitors.

  • Shop TJC Ltd t/a TJC Ltd

    • Upheld
    • Television
    • 18 August 2021

    We banned an ad for a USB car air purifier over implications that it could stop COVID-19.

  • Trappex Ltd

    • Upheld
    • Website (own site)
    • 18 August 2021

    We upheld a complaint against ads claiming filtration devices were ‘industry leading’.

  • Freudenberg Household Products LP t/a Vileda

    • Upheld
    • Email
    • 11 August 2021

    An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.

  • Noble Foods Ltd

    • Not upheld
    • Internet (website content)
    • 11 August 2021

    A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 04 August 2021

    An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.