Rulings (172)
  • Actegy Ltd

    • Upheld
    • Newspaper
    • 01 December 2021

    A newspaper ad for a medical device was banned for making misleading health claims and misleading price claims.

  • The Hut.com Ltd

    • Upheld in part
    • Internet (video)
    • 01 December 2021

    A YouTube ad for a skincare company’s subscription box was banned for not communicating all significant information related to the availability of products.

  • The Hut.com Ltd

    • Upheld
    • Internet (website content)
    • 01 December 2021

    A website ad for a skincare company’s promotion was banned for not making all significant conditions of the promotion sufficiently clear.

  • Class Delta Ltd t/a abnormal

    • Upheld
    • Internet (website content), Social media (own site)
    • 24 November 2021

    A website and an Instagram post for a nutrition drinks company was banned for stating that their products and packaging were plastic-free and had zero plastic when they contained components that did not meet those criteria.

  • Green Flag Ltd

    • Not upheld
    • Television
    • 24 November 2021

    A TV ad for Green Flag breakdown cover was not found to be offensive for alluding to the use of expletives.

  • Jet2holidays Ltd

    • Not upheld
    • Website (own site)
    • 24 November 2021

    Holiday listings appearing on the Jet2holidays website were not found to be misleading.

  • TMC Media Group AG t/a ukfitnessdirect.co.uk

    • Upheld
    • Internet (website content)
    • 24 November 2021

    Product listings for an online fitness store were banned for advertising products that could not be purchased on their website by consumers.

  • Motorway Online Ltd t/a Motorway.co.uk

    • Upheld
    • Television, VOD
    • 17 November 2021

    A TV ad and a video on demand (VOD) ad for a used car selling service was banned for condoning irresponsible driving.

  • Verisure Services (UK) Ltd t/a Verisure

    • Upheld in part
    • Social media (paid ad), Internet (website content)
    • 17 November 2021

    A paid-for Facebook ad and a website ad for an alarm system was banned for making a misleading discount claim.

  • 888 UK Ltd

    • Upheld
    • Website (ad feature)
    • 10 November 2021

    A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.

  • Cazoo Ltd

    • Not upheld
    • Website (own site)
    • 10 November 2021

    A website ad for a car retailer was not found to be misleading.

  • Verisure Services (UK) Ltd

    • Upheld
    • Television
    • 10 November 2021

    A TV ad for house security alarms and cameras was banned for stating that burglaries increased during the summer holiday period without adequate evidence to support the claim.

  • Ellanoir Luxury Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for a furniture company was banned for misleading shipping claims.

  • Hidden Hearing Ltd

    • Upheld
    • Press general
    • 03 November 2021

    An ad for a hearing aid was banned for misleading claims about pricing.

  • Learning Group Ltd t/a Montessori Tutors

    • Upheld
    • Website (own site)
    • 03 November 2021

    We banned an ad for a tutoring service over misleading claims about potential earnings.

  • Open Media Group Ltd t/a Peace of Mind Funerals

    • Upheld
    • Website (ad feature)
    • 03 November 2021

    A banner ad around funeral costs was banned for misleading claims, and failing to make clear commercial intent.

  • Pharmica Ltd

    • Upheld
    • Search (paid)
    • 03 November 2021

    An ad for erectile dysfunction pills was banned for advertising prescription-only medicines.

  • YourZooki Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for Vitamin C supplements was banned for claiming it contained liposomes.

  • Primark Stores Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 October 2021

    An Instagram post by influencer Gabby Allen promoting Primark products was banned for not being obviously identifiable as an ad.

  • Tomwill (Holdings) Ltd

    • Upheld
    • Social media (paid ad), Email, Internet (website content)
    • 27 October 2021

    Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.