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BPerfect Ltd
A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy
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Bier Nuts Ltd
A Facebook ad for a Bier Nuts competition was banned for falsely suggesting all entrants were winners, and for not awarding promised prizes
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Engage Clothing Ltd
An Instagram Story from Carl J Woods was banned for non-disclosure
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Hutchison 3G UK Ltd t/a Three
A TV ad for Three mobile was banned for misleading claims about their 5G offering.
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UK Insurance Ltd t/a Direct Line
A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing
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Actegy Ltd
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
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Rustin and Mallory Wholesale Ltd
Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.
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BrewDog plc
A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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DRTY DRINKS Ltd
Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.
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Long Ashton Holdings Ltd t/a High Water
A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.
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Pruvit Ventures Inc
A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.
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Shaw Academy Pvt Ltd
A website ad, a paid-for Facebook ad and a paid-for Google ad for an education company were banned for making various misleading claims about their courses.
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Wild Drinks Group Ltd t/a Whisp Drinks
A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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Au Vodka Ltd
Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.
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Evaq Ltd
A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.
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Go-Vi Ltd
A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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YORKTEST LABORATORIES LTD
A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.
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LC International Ltd t/a Ladbrokes
A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.
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Stephen Bear t/a stevie bear
Three YouTube videos by influencer Stephen Bear promoting a competition were banned as the prize was not awarded.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (157)