Rulings (157)
  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy

  • Bier Nuts Ltd

    • Upheld
    • Social media (own site)
    • 21 July 2021

    A Facebook ad for a Bier Nuts competition was banned for falsely suggesting all entrants were winners, and for not awarding promised prizes

  • Engage Clothing Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    An Instagram Story from Carl J Woods was banned for non-disclosure

  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Television
    • 21 July 2021

    A TV ad for Three mobile was banned for misleading claims about their 5G offering.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • Rustin and Mallory Wholesale Ltd

    • Upheld
    • Social media (paid ad)
    • 14 July 2021

    Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.

  • BrewDog plc

    • Upheld
    • Social media (paid ad)
    • 07 July 2021

    A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • Long Ashton Holdings Ltd t/a High Water

    • Upheld in part
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.

  • Pruvit Ventures Inc

    • Upheld
    • Website (own site), Social media (own site), Social media (influencer or affiliate ad)
    • 07 July 2021

    A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases. 

  • Shaw Academy Pvt Ltd

    • Upheld
    • Search (paid), Social media (paid ad)
    • 07 July 2021

    A website ad, a paid-for Facebook ad and a paid-for Google ad for an education company were banned for making various misleading claims about their courses.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 30 June 2021

    Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.

  • Evaq Ltd

    • Upheld
    • Website (own site)
    • 30 June 2021

    A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.

  • Go-Vi Ltd

    • Upheld
    • Internet (website content)
    • 23 June 2021

    A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.

  • Person(s) unknown t/a KaiAviation

    • Upheld
    • Magazine (paid ad)
    • 23 June 2021

    A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Social media (paid ad)
    • 16 June 2021

    A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.

  • Stephen Bear t/a stevie bear

    • Upheld
    • Internet (video)
    • 16 June 2021

    Three YouTube videos by influencer Stephen Bear promoting a competition were banned as the prize was not awarded.