Rulings (39)
  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Kiddies Kingdom Ltd

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for children’s clothes and products were banned for making misleading savings claims.

  • Kinetique Ltd t/a Ethica Diamonds

    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • International Footcare Ltd

    • Not upheld
    • Television
    • 01 September 2021

    We did not uphold complaints that an ad for a shoe was sexist.

  • Prettylittlething.com Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 04 August 2021

    An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Turner Broadcasting System Europe Ltd

    • Upheld
    • Television
    • 04 August 2021

    A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • Engage Clothing Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    An Instagram Story from Carl J Woods was banned for non-disclosure

  • BMW (UK) Ltd

    • Upheld
    • Radio
    • 14 July 2021

    A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.

  • Rustin and Mallory Wholesale Ltd

    • Upheld
    • Social media (paid ad)
    • 14 July 2021

    Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 30 June 2021

    Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.

  • Person(s) unknown t/a KaiAviation

    • Upheld
    • Magazine (paid ad)
    • 23 June 2021

    A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 09 June 2021

    A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • The Positive Birth Company Ltd

    • Upheld
    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • GOAT Company Ltd t/a Goat Games

    • Upheld
    • Internet (video)
    • 19 May 2021

    A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • SWAG MASHA LLC

    • Upheld
    • In-game (apps)
    • 19 May 2021

    An in-game ad for a dating simulation game, which appeared in an online property trading game, was banned for objectifying women and for presenting gender stereotypes in a way that was likely to cause harm. 

  • Max Mara Fashion Group Srl

    • Upheld
    • Magazine (paid ad)
    • 05 May 2021

    A magazine ad for a clothing retailer was banned for including a model who appeared unhealthily thin.