Rulings (35)
  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

  • Gallaher Ltd t/a JTI UK

    • Upheld in part
    • VOD
    • 14 April 2021

    A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 14 April 2021

    A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.

  • Prettylittlething.com Ltd

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A TikTok post by influencers promoting a fashion brand broke the CAP Code as it was not obviously identifiable as an ad.

  • UAB Commerce Core t/a FitsWatch

    • Upheld
    • Internet (video)
    • 07 April 2021

    A paid-for YouTube ad for a smart watch was banned for showing an Apple Watch to promote a different product. We referred the matter to CAP’s Compliance team.

  • Genus UK Ltd t/a Select Fashion

    • Upheld
    • Social media (influencer or affiliate ad)
    • 31 March 2021

    Two Instagram posts by two influencers promoting a fashion company broke the CAP code as they were not obviously identifiable as ads.

  • Watches of Switzerland Company Ltd t/a Goldsmiths

    • Upheld
    • Website (own site)
    • 17 March 2021

    A website post by a jewellery retailer was banned for making misleading savings claims about a pair of earrings.

  • Bio-Medical Research Ltd t/a Slendertone

    • Upheld
    • 10 March 2021

    A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.

  • Dalradian Gold Ltd

    • Upheld
    • 10 March 2021

    A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.

  • Furosystems Ltd

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 24 February 2021

    A website post, a YouTube video, an Instagram post and two Facebook posts for an electric scooter manufacturer were banned for misleadingly and irresponsibly suggesting electric scooters could be used on public roads or pavements in the UK.

  • Boohoo.com UK Ltd in association with Luke Mabbott

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 February 2021

    A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.

  • Skinny Tan Ltd in association with Elly Norris

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 February 2021

    Two Instagram stories by an influencer promoting a beauty product were banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Internet
    • 06 January 2021

    A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.

  • L(A)B Life and Beauty

    • Upheld
    • Internet (on own site)
    • 16 December 2020

    A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.

  • Geraint Christopher t/a Hemp in Avalon

    • Upheld
    • 02 December 2020

    A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Television
    • 18 November 2020

    A TV ad did not depict gender stereotypes in a way that was likely to cause harm.

  • LC International Ltd t/a Gala Spins

    • Upheld
    • Social media (paid ad)
    • 28 October 2020

    A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.

  • Missguided Ltd

    • Not upheld
    • Poster
    • 21 October 2020

    Two posters sold by Missguidied were not found to be offensive or irresponsible.

  • Profit Accumulator Ltd t/a Bonus Accumulator

    • Upheld
    • Social media (paid ad)
    • 14 October 2020

    A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.

  • Comfort Click Ltd t/a WeightWorld.co.uk, ShytoBuy.co.uk

    • Upheld
    • 07 October 2020

    An Amazon listing for a foot and leg massage therapy machine was banned for making medical claims despite the product not being a CE-marked medical device.