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Copper Clothing Ltd t/a Copper Clothing
A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.
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Kiddies Kingdom Ltd
A website ad for children’s clothes and products were banned for making misleading savings claims.
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Kinetique Ltd t/a Ethica Diamonds
A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.
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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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Banter Group Ltd t/a BanterKing
A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.
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International Footcare Ltd
We did not uphold complaints that an ad for a shoe was sexist.
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Prettylittlething.com Ltd
We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
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Engage Clothing Ltd
An Instagram Story from Carl J Woods was banned for non-disclosure
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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.
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Nike (UK) Ltd
A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.
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The Positive Birth Company Ltd
A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.
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GOAT Company Ltd t/a Goat Games
A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.
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SWAG MASHA LLC
An in-game ad for a dating simulation game, which appeared in an online property trading game, was banned for objectifying women and for presenting gender stereotypes in a way that was likely to cause harm.
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Max Mara Fashion Group Srl
A magazine ad for a clothing retailer was banned for including a model who appeared unhealthily thin.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (31)