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Copper Clothing Ltd t/a Copper Clothing
A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.
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Kiddies Kingdom Ltd
A website ad for children’s clothes and products were banned for making misleading savings claims.
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Kinetique Ltd t/a Ethica Diamonds
A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.
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Prettylittlething.com Ltd
We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.
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John Mills Ltd t/a JML Direct
An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.
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Engage Clothing Ltd
An Instagram Story from Carl J Woods was banned for non-disclosure
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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Max Mara Fashion Group Srl
A magazine ad for a clothing retailer was banned for including a model who appeared unhealthily thin.
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Justyouroutfit.com Ltd t/a Just Your Outfit
Three website listings for clothing products were banned for misleadingly implying that they contained exclusively faux fur with no real animal fur.
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Babyboo Fashion Pty Ltd t/a Babyboo Fashion
A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.
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Prettylittlething.com Ltd
A TikTok post by influencers promoting a fashion brand broke the CAP Code as it was not obviously identifiable as an ad.
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UAB Commerce Core t/a FitsWatch
A paid-for YouTube ad for a smart watch was banned for showing an Apple Watch to promote a different product. We referred the matter to CAP’s Compliance team.
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Genus UK Ltd t/a Select Fashion
Two Instagram posts by two influencers promoting a fashion company broke the CAP code as they were not obviously identifiable as ads.
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Watches of Switzerland Company Ltd t/a Goldsmiths
A website post by a jewellery retailer was banned for making misleading savings claims about a pair of earrings.
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Bio-Medical Research Ltd t/a Slendertone
A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.
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Dalradian Gold Ltd
A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.
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Boohoo.com UK Ltd in association with Luke Mabbott
A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.
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Skinny Tan Ltd in association with Elly Norris
Two Instagram stories by an influencer promoting a beauty product were banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.
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In The Style Fashion Ltd t/a In the Style
A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (21)