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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
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Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
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Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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Witcombe Festival
A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
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Outsourceful Ltd t/a Outsourceful
An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Viagogo AG
Two advertorials misleadingly omitted material information about the validity of tickets bought through viagogo.
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Howe Tools Ltd
Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...
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Kellogg Europe Trading Ltd t/a Kellogg Company
The product packaging for Kellogg’s Crunchy Nut Clusters, seen on 17 July 2023, featured a promotion. Text on the back of the packaging stated “FREE ADULT TICKET” next to a triangle symbol. Below, text stated “ADULT TICKET OR CHILD TICKET = FREE ADULT TICKET”. Text underneath stated &ldquo...
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...
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Petfre (Gibraltar) Ltd t/a Betfred
Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.
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Whaleco UK Ltd t/a Temu
Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.
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HMK V AG t/a Windsor Mint
A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (39)