Rulings (19)
  • Cells4Life Group LLP

    • Upheld in part
    • Internet (on own site)
    • 11 December 2019

    Claims on a cord blood stem cell bank website that made comparisons with identifiable competitors were misleading. 

  • AK Sports Therapy & Massage t/a AK Sports Therapy & Massage

    • Not Upheld
    • Internet (social networking)
    • 04 December 2019

    Posts on Instagram and LinkedIn for sports therapy and massage did not break the rules around misleadingness.

  • BWRT Ltd

    • Upheld
    • Internet (on own site)
    • 27 November 2019

    A website for Brainworking Recursive Therapy made claims that they couldn’t substantiate and broke the rules by targeting ads at people seeking treatment for conditions for which medical supervision was necessary. 

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • Person(s) unknown

    • Upheld
    • Internet (on own site)
    • 17 July 2019

    The website for Mind Body Reset www.mindbodyreset.co.uk, a complementary therapy provider, seen on 11 February 2019. Text on the home page listed the following conditions “ADHD- Fibro - Depression - Stress - Anxiety - PTSD - ME/CFS”. Text on the “FAQ” page stated, “Mental Health problem...

  • MW Nutrition Ltd t/a Motion Nutrition

    • Upheld
    • Internet (on own site)
    • 25 March 2020

    A website ad for nutrition capsules was banned for claiming they could prevent degenerative diseases.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • Easy Shopping 4 Home Ltd

    • Upheld
    • Internet (OM 3rd party)
    • 04 March 2020

    A product listing on Amazon for face masks claiming to protect consumers from coronavirus was misleading and irresponsible and likely to cause fear without justifiable reason.

  • Novads OU

    • Upheld
    • Internet (on own site), Internet (display)
    • 04 March 2020

    Paid-for display ads and website claims for face masks claiming to protect consumers from coronavirus were misleading and irresponsible and likely to cause fear without justifiable reason.

  • Atlantic Therapeutics Group Ltd t/a innovo

    • Upheld
    • Television
    • 26 February 2020

    Two TV ads claiming shorts could strengthen women’s pelvic floor and treat incontinence were misleading.

  • infirst Healthcare Ltd t/a Flarin

    • Upheld
    • Television
    • 12 February 2020

    A TV ad for ibuprofen products misleadingly implied that it was superior to other products for treating the joint pain.

  • Get Fitt Ltd

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A website broke the rules for not being able to prove claims that Infrared light therapy could treat conditions, and for referencing conditions for which medical supervision was necessary.

  • GAC Group Ltd

    • Upheld
    • Internet (on own site)
    • 18 September 2019

    Claims on the website of a light therapy provider were banned for claiming or implying to be able to treat various conditions without adequate evidence.  

  • Actegy Ltd

    • Upheld
    • National press, Television
    • 11 September 2019

    A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.

  • Sanofi UK

    • Upheld
    • Internet (social networking)
    • 03 July 2019

    A post on thismamalife’s Instagram account, seen in February 2019, featured an image of the blogger in bed smiling. In the background of the image was a packet of Phenergan Night Time tablets. The caption stated “[AD] Sleep. Who needs more of it? I'm really lucky in that I don't actually need a lot ...

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Internet (social networking)
    • 26 June 2019

    A press ad for Manor Pharmacy’s PRO_Longevity service, seen in the Herts Advertiser on 20 September 2018. Bold red text stated “Our service PRO_Longevity will help you lose weight, and reduce your risk of Type 2 diabetes, cancer, heart disease, blood pressure and dementia-diseases we all fear!”. Furth...

  • LadyCare Lifetime Ltd

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website www.ladycare-uk.com, seen on 4 January 2019, promoted LadyCare “a novel discreet device, found to reduce menopause symptoms in 71% of cases”. Text on the home page stated, “LADYCARE MENOPAUSE … PROVEN TO REDUCE OR COMPLETELY ELIMINATE MENOPAUSE SYMPTOMS, IN OVER 71% OF WOMEN &hellip...

  • Vir Health Ltd t/a Numan

    • Upheld
    • Transport
    • 26 June 2019

    An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated "Does cycling affect you in the bedroom?". Further text stated "Numan" and smaller text underneath stated "#bookoferections".

  • iSpyEyes 1964262

    • Upheld
    • Internet (social networking)
    • 29 May 2019

    Several posts appearing on the Instagram page of Marnie Simpson, a reality television personality, seen in September and October 2018: a. The first post stated, “The hottest fires burn blue, and her eyes are no different … Lenses | my range @ispyeyes …”. b. Another post stated, “Om...

Informally resolved (1)
  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies