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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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LC International Ltd t/a Ladbrokes
A video on demand ad for Ladbrokes which appeared on All4 was banned for depicting gambling behaviour that was socially irresponsible, as a person in the ad was shown to be detached from his surroundings after placing a bet.
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Ryanair DAC
Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.
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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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James Murray Solicitors
A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.
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Geraint Christopher t/a Hemp in Avalon
A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
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ContextLogic Inc t/a Wish.com
A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.
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ContextLogic Inc t/a Wish.com
Facebook ads for an online retailer, Wish.com, were irresponsible for appearing to direct ads for restricted firearms and knives to a general audience.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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LC International Ltd t/a Gala Spins
A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.
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Missguided Ltd
Two posters sold by Missguidied were not found to be offensive or irresponsible.
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Profit Accumulator Ltd t/a Bonus Accumulator
A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.
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Betfair Casino Ltd t/a Betfair Casino
A TV ad for Betfair did not portray, condone or encourage gambling behaviour that was socially irresponsible.
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ElectraWorks Ltd t/a BWIN party, Party Poker
A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.
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Skinny Clinic t/a Germaine Smith and Michel Thompson
Three Instagram posts by a weight loss injection provider which made irresponsible weight loss claims and a website ad which promoted prescription-only medicines to the general public were banned.
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Skinny Revolution Ltd
Four Instagram post by a weight loss injection provider were banned for making irresponsible weight loss claims, for promoting prescription-only medicines to the general public and for exploiting people’s insecurities around body image during lockdown.
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SkinnyJab Ltd t/a Skinny Jab
Two Instagram posts by an influencer in association with a weight loss injection provider were banned for promoting prescription-only medicines to the general public and for irresponsibly implying that the product could be used by people who were not overweight.
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Lingscars.com Ltd
A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (33)