Rulings (79)
  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Television
    • 03 June 2020

    A TV ad for a gambling company did not break the rules on encouraging gambling behaviour that was socially irresponsible or portray gambling as indispensable.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Clear Score Technology Ltd t/a ClearScore

    • Upheld
    • Television
    • 06 May 2020

    A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.

  • NewDay Ltd

    • Not upheld
    • Television
    • 06 May 2020

    A TV ad for a credit card and balance transfers did not break the rules on social responsibility.

  • Privax Ltd t/a HMA VPN

    • Not upheld
    • Television
    • 29 April 2020

    A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not upheld
    • Internet (on own site), Website (own site), Television
    • 29 April 2020

    A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided

  • Fischer Future Heat UK Ltd

    • Upheld
    • Television
    • 22 April 2020

    A TV ad for a discount offer on heaters made a misleading savings claim.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.

  • Funding Circle Ltd

    • Upheld
    • Television
    • 15 April 2020

    A TV ad did not make clear that a personal guarantee might be required for some loans.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • British Airways plc

    • Upheld
    • Internet (on own site), Radio
    • 01 April 2020

    A website and radio ad for British Airways made misleading claims about a 2-for-1 travel voucher.

  • kidsfitnesstrackers

    • Upheld
    • Internet (on own site)
    • 01 April 2020

    A product listing on a website for a children’s fitbit made misleading savings claims.

  • Wickes Building Supplies Ltd t/a Wickes Building Supplies Ltd

    • Not upheld
    • Television
    • 25 March 2020

    A TV ad for Wickes’ free design service was not misleading.

Informally resolved (4)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden