Rulings (263)
  • Aspro Atlantic Medikal Turizm Ticaret Limited ┼×irketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Merlin Attractions Operations Ltd t/a Alton Towers Resort

    • Upheld
    • Internet (website content)
    • 29 November 2023

    A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked.

  • Play&Date Entertainment Zone

    • Upheld
    • App (paid ad)
    • 29 November 2023

    An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.

  • Renault UK Ltd t/a Dacia, Renault

    • Upheld
    • Social media (paid ad)
    • 29 November 2023

    A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.

  • ACME Vape Ltd

    • Upheld
    • Social media (own site)
    • 22 November 2023

    Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes

  • Cloud City Vapez UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes. 

  • CrypticKits

    • Upheld
    • Social media (own site)
    • 22 November 2023

    A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

  • Fiat Chrysler Automobiles UK Ltd

    • Not upheld
    • Internet (video)
    • 22 November 2023

    A pre-roll YouTube ad did not condone or encoruage unsafe or irresponsible driving

  • Kollo Health Ltd

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.

  • Organic Burst World SA t/a Organic Burst

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms. 

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • FanCraze Technologies Inc

    • Upheld
    • Social media (own site)
    • 15 November 2023

    A Tweet from Essex County Cricket Club for NFTs wasn’t obviously identifiable as a marketing communication; didn’t make it clear which cryptowallet a prospective buyer would need; didn’t make it clear that it was referring to an investment product or that gas fees applied; and failed to illustrate the...

  • GM Unicorn Corporation Ltd

    • Upheld
    • App (paid ad)
    • 15 November 2023

    An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.

  • Harvey Water Softeners Ltd

    • Upheld
    • Internet (website content)
    • 15 November 2023

    A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.

  • Mecca Bingo Ltd

    • Upheld
    • Social media (own site)
    • 15 November 2023

    An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.

  • Naked Wolfe Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad featured a model who appeared unhealthily thin.

  • Nimaya Mindstation Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for which medical supervision should be sought.