Rulings (23)
  • Festival Free Bets

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.

  • ProgressPlay Ltd

    • Upheld
    • Internet (website content)
    • 08 May 2024

    A website advertising a gambling promotion failed to disclose significant conditions of entry.

  • Postcode Lottery Ltd t/a People's Postcode Lottery

    • Not upheld
    • Television
    • 01 May 2024

    A TV ad for the Postcode Lottery featuring Emma Willis was not likely to be of strong appeal to under-18s.

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Jumpman Gaming Ltd t/a Lights Camera Bingo

    • Not upheld
    • Television
    • 13 March 2024

    A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.

  • LeoVegas Gaming plc t/a BetUK

    • Upheld
    • Radio
    • 13 March 2024

    A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.

  • AGA Rangemaster Ltd t/a AGA

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.

  • Happytiger ApS

    • Upheld
    • Television
    • 10 January 2024

    A TV ad for bingo featured someone who appeared to be under the age of 25.

  • Buzz Group Ltd

    • Upheld
    • Social media (own site)
    • 03 January 2024

    A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Upheld
    • 20 December 2023

    An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”

  • Mecca Bingo Ltd

    • Upheld
    • Social media (own site)
    • 15 November 2023

    An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.

  • Bonne Terre Ltd t/a Sky Bet

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.

  • XLMedia plc t/a freebetsdotcom

    • Upheld
    • Social media (own site)
    • 27 September 2023

    An Instagram post for freebetsdotcom was banned for featuring Mason Mount, who is under 25 years old.

  • Postcode Lottery Ltd t/a People's Postcode Lottery

    • Upheld
    • National press
    • 20 September 2023

    A national press ad suggested that participating in a lottery could be a solution to financial concerns.

  • WHG (International) Ltd t/a William Hill Online

    • Not upheld
    • Social media (paid ad)
    • 23 August 2023

    A promoted tweet for William Hill was not of strong appeal to those aged under 18.

  • Hillside (UK Sports) ENC t/a bet365

    • Upheld
    • Social media (own site)
    • 16 August 2023

    A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Social media (paid ad)
    • 09 August 2023

    Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players.

  • Jumpman Gaming Ltd t/a Lights Camera Bingo

    • Upheld
    • Internet (website content)
    • 12 July 2023

    A website for an online bingo site encouraged irresponsible gambling behaviour.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Social media (own site)
    • 12 July 2023

    Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers.