Rulings (40)
  • Make The Air Fair

    • Upheld
    • Poster, Internet (social networking), Internet (display), Regional press
    • 07 February 2018

    A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of Ofcom, sh...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51 in...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Captain...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER THOUGHT ABO...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • ACAI Marketing Ltd

    • Upheld
    • Leaflet
    • 20 December 2017

    Two direct mailings for a marketing company, ACAI Marketing Ltd:1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you at our ma...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750% AP...

  • Grey Haze Online Ltd

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    An online banner ad for the e-cigarette and e-liquid manufacturer Grey Haze, seen on 2 June 2017, on the e-cigarette forum www.planetofthevapes.co.uk, stated "10% OFF EVERYTHING! POTV10 USE AT CHECKOUT. WWW.GREYHAZE.CO.UK". The ad provided a link to another page on planetofthevapes.co.uk which contained a lin...

  • Supergroup Internet Ltd t/a Superdry

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, high...

  • Nissan Motor (GB) Ltd

    • Not Upheld
    • Television, Cinema
    • 13 December 2017

    A TV ad and cinema ad for the Nissan Qashqai, see in late July and August 2017:a. The TV ad featured shots of a Qashqai and a motorbike driving through an urban area. The motorbike was mainly shown on main roads, whereas the car was mainly shown driving down alleys and through a building site. A sequence towards the be...

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also the...

  • Hidden Hearing Ltd

    • Not Upheld
    • National press
    • 29 November 2017

    A press ad for hearing aid company Hidden Hearing, seen on 1 July 2017, stated in a newspaper-style headline along the top of the ad “Hearing loss linked to dementia”. Text below stated “Shocking research in France has revealed that hearing loss is linked to dementia. A 25 year study has identified that as you age and ...

  • Pro-Dec Products Ltd t/a ScrewCaps UK

    • Upheld
    • Leaflet
    • 29 November 2017

    A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

  • Developing Your Potential Recruitment Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Internet (OM 3rd party)
    • 22 November 2017

    Claims on www.developingyourpotentialrec.org, in a tweet, and on recruitment websites www.monster.co.uk and www.totaljobs.com, seen in August and October 2017, promoted teaching assistant jobs:a. Text on a page entitled "Job Search" from www.developingyourpotentialrec.org included several "Teaching Assis...

Informally resolved (53)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • Action for Greyhounds UK t/a Action for Greyhounds

    • 07 February 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Animals and farming, Charity, education and Third sector

  • Architect Personal Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Charity, education and Third sector

  • Cambridge Islamic College

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • EU Lotto Ltd t/a Lottoland

    • 07 February 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Sports, leisure and hobbies, Gambling

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Intellectual Property & Software Ltd t/a healthbingo.co.uk

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Asian BGE (Isle of Man) Ltd t/a Dafabet

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • Electronic Arts Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Computers, phones and telecoms

  • MTAkeover Ltd t/a MTA Traders University

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • Platinum Gaming Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Gambling

  • nakedwines.com Ltd t/a Naked Wines

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol

  • Buddies School of Motoring Ltd t/a Buddies School of Motoring

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Holidays, travel and motoring, Charity, education and Third sector

  • Hertfordshire County Council

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Politics and public services, Charity, education and Third sector

  • L3 Commercial Training Solutions Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Stonebridge Associated Colleges Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • The University of Chichester

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector