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Elite Aesthetic Clinic Ltd
Three ads on social media were banned for advertising Kenalog, a prescription-only treatment.
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FlexFuel-Energy Development
An ad on the company’s website misleadingly implied that misleadingly implied that a hydrogen-injection treatment for engines could reduce carbon emissions without evidence.
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JC Atkinson & Son Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
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PlanetArt UK Ltd t/a FreePrints
An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges.
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Tonic Weight Loss Surgery Ltd
A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency.
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UK Flooring Direct Ltd
An ad on the company’s website misleadingly implied a particular savings offer was time-sensitive.
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Ella Kate Reeves
Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.
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HeyNutrition Ltd
Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.
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Purolabs Nutrition Ltd t/a Purolabs
Two paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.
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AA Ltd
A poster and website ad contained inaccurate claims that AA was the UK’s ‘largest provider’ for breakdown services, which could not be verified.
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Weybury Hildreth Ltd t/a Purflo
A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.
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Prettylittlething.com Ltd t/a Prettylittlething.com
An Instagram story on Molly-Mae Hague’s account did not make clear and upfront the commercial intent behind it and was not obviously identifiable as an ad.
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Young's Seafood Ltd
Claims in a TV ad, on the company’s own website and Facebook posts to be “… the nation’s favourite” and ”Britain’s favourite” did not break our rules on misleading advertising and comparisons with identifiable competitors.
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Fox Milton & Co Ltd t/a Unique Funeral Plans
Ads on the website homepage, Facebook and Twitter accounts for Unique Funeral Plans misleadingly implied a relationship with Sterling Trust Corporation that did not exist.
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WaterWipes UC
A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.
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First Trenitalia West Coast Rail Ltd t/a Avanti West Coast
A website for a train company made misleading claims that its ticket prices could not be beaten.
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.
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Sky UK Ltd
A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.
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Tesco Stores Ltd t/a Tesco
A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.
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AJ Bell
A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (52)