Rulings (47)
  • 247 Home Furnishings Ltd t/a 247Blinds

    • Upheld
    • Internet (website content)
    • 04 September 2024

    A website ad which made references to blindness were likely to cause serious or widespread offence on the grounds of disability.

  • Gelcard Ltd t/a Water2

    • Upheld
    • Email
    • 31 July 2024

    An email advertising a water filter caused unjustified fear or distress on the basis of misleading claims.

  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

  • iVape London Ltd

    • Upheld
    • Email
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Avensure Ltd t/a Employment Law Advice Bureau

    • Upheld
    • 22 May 2024

    A direct mailing to a business was not obviously identifiable as an ad.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • The Sky Mining Company Ltd t/a Sky Mining

    • Press general, Internet (website content), Social media (own site)
    • 10 April 2024

    A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.

  • Nationwide Building Society t/a Nationwide

    • Upheld
    • Press general, Television, Radio
    • 03 April 2024

    TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • Vytaliving Ltd

    • Upheld
    • Press general
    • 27 March 2024

    A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Worldwide Trademarks sro t/a Worldwide Trademarks

    • Upheld
    • Direct mail
    • 20 March 2024

    A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.

  • 6G Internet Ltd t/a 6Gi

    • Upheld
    • Leaflet
    • 06 March 2024

    A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.

  • Simba Sleep Ltd

    • Upheld
    • Internet (website content)
    • 06 March 2024

    A website featured misleading claims around reference prices and associated savings.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Churchill Retirement Living Ltd t/a Churchill Retirement Living

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 January 2024

    A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

Informally resolved (11)
  • Jet2holidays Ltd t/a Jet2.com, Jet2 Holidays

    • 18 September 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Skechers USA Ltd t/a Skechers

    • 18 September 2024
    • Number of complaints: 1

    Topic: Clothing, shoes and jewellery

  • Enterprise Tackle Ltd

    • 04 September 2024
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Anchor Hanover Group

    • 28 August 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Quooker UK Ltd

    • 28 August 2024
    • Number of complaints: 1

    Media: Newspaper
    Topic: Claims, endorsements and testimonials

  • Virgin Active Ltd t/a Virgin Active Ltd

    • 28 August 2024
    • Number of complaints: 1

    Topic: Pricing and charges

  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms