Rulings (293)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Online Classifieds AG t/a PURE

    • Upheld
    • 12 June 2024

    Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING APP” followed by a QR code. b. The poster depicted a cartoon head of a princess, next t...

  • XIX Vodka Ltd

    • Upheld in part
    • 12 June 2024

    A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...

  • Portable Multimedia Ltd

    • Upheld
    • 05 June 2024

    A website made misleading and exaggerated claims about the performance of three advertised dash cams.

  • iVape London Ltd

    • Upheld
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Future Farm Plant-Based Food UK Ltd t/a Future Farm

    • Upheld
    • 29 May 2024

    The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.

  • AHK Designs Ltd t/a Victoriaplum.com

    • Upheld
    • 22 May 2024

    A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served.

  • Avensure Ltd t/a Employment Law Advice Bureau

    • Upheld
    • 22 May 2024

    A direct mailing to a business was not obviously identifiable as an ad.

  • Kingsland Drinks Ltd t/a Kingsland Wines & Spirits

    • Upheld
    • 22 May 2024

    A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition.

  • Pink Self Storage Ltd

    • Upheld
    • 22 May 2024

    A website ad made misleading claims about price and hidden fees.

  • Sony Interactive Entertainment Network Europe Ltd t/a PlaySation

    • Not upheld
    • 22 May 2024

    An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

  • We Are TALA Ltd

    • Upheld
    • 22 May 2024

    Two Instagram reels and four TikToks on influencer Grace Beverly's accounts were not obviously identifiable as ads.

  • Festival Free Bets

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Social media (own site)
    • 15 May 2024

    A series of tweets misleadingly implied that a promotion included all product lines, failed to include the closing dates or times of the promotion and misleadingly implied that further discounts would not be available when the promotion ended.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Website (own site), Social media (own site)
    • 15 May 2024

    A website and Instagram reel made unauthorised nutrition and comparative nutrition claims, and discredited competitors' products. 

  • ProgressPlay Ltd

    • Upheld
    • Internet (website content)
    • 08 May 2024

    A website advertising a gambling promotion failed to disclose significant conditions of entry.

  • Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL

    • Upheld
    • Social media (paid ad)
    • 08 May 2024

    A paid-for X ad made misleading claims about the effect of blue light on eyes.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

Informally resolved (13)
  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ellis Hay t/a Ellis Hay

    • 12 June 2024
    • Number of complaints: 1

    Topic: Property sales and lettings

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Hutchison 3G UK Ltd t/a Three, SMARTY

    • 12 June 2024
    • Number of complaints: 1

  • Lumi Skn Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical devices

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical procedures and services

  • Phonely Ltd t/a Phonely

    • 12 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • 12 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs

  • L'Oréal (UK) Ltd

    • 05 June 2024
    • Number of complaints: 1

    Topic: Beauty products, grooming and hygiene

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms