Rulings (323)
  • Aspro Atlantic Medikal Turizm Ticaret Limited ┼×irketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Brown-Forman Beverages Europe Ltd t/a Jack Daniel's

    • Upheld
    • Poster
    • 28 February 2024

    A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.

  • Capital Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Pennine Community Credit Union Ltd t/a PCCU

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.

  • Space NK Ltd t/a Space.NK

    • Upheld
    • Social media (own site)
    • 28 February 2024

    A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 February 2024

    Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • BMW (UK) Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Vizor Apps Ltd

    • Upheld
    • Internet (video)
    • 07 February 2024

    A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.