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Kimberly-Clark Ltd t/a Andrex
A webpage for toilet wipes broke the rules for omitting material information around the standards the products conformed to.
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L'Oréal (UK) Ltd
TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.
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The White Star Key Group Ltd
An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....
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Unilever UK Ltd
An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...
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Beauty Boutique Aesthetics
An ad on Instagram for botox was banned for misleading claims and for advertising a prescription-only medicine.
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Faces By AKJ Aesthetics Ltd
An ad on Instagram was banned for trivialising non-cosmetic procedures, advertising Botox and misleadingly implying celebrities had used their products.
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Queen of Aesthetics
An Instagram ad was banned for misleadingly implying celebrities had used their products.
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Hairburst Ltd
A website, www.hairburst.com, seen on 2 November 2018, featured various hair products and food supplements. Claims for the product, 'Volume & Growth Elixir', stated "... Reduce hair loss ... improving the quality and strength of each strand ... will leave hair longer, healthier ..." Claims f...
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A U Training Ltd t/a Aesthetics Uni
A website for Aesthetics Uni, a beauty training course provider, www.aestheticsuni.com, seen on 12 February 2019, featured a page entitled "COURSE Practitioner Lip Filler", which included a course overview.
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Aesthetics Lounge Academy Birmingham Ltd
The Facebook page for Aesthetics Lounge Academy, a beauty course provider, seen on 21 February 2019, featured a post which stated "Do you want to become a Dermal Filler or Anti Wrinkle (Botox) Practitioner? Do you want a qualification in NVQ Level 3 Diploma in Beauty Therapy? Our VTCT NVQ Level 3 in Beauty Therapy...
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Cocoa Brown
An Instagram post on TV personality Olivia Buckland’s page, seen on 12 February 2019, featured an image of Olivia holding a pink bottle with the logo “CB” visible on it. The visible caption on the post stated “The V-Day prep is well underway and I’m topping up my tan with my fave @cocoa...
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Person(s) unknown t/a Boss Babes Uni
A website and a downloadable pdf document for Boss Babes Uni, a beauty training course provider, seen on 21 February 2019: a. The website www.bossbabesuni.com, featured text which stated "Boss Babes Uni Good Quality Advanced Training" and "We are Boss Babes Uni, an advanced training company who ...
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The Hut.com Ltd t/a lookfantastic.com
The website for Look Fantastic www.lookfantastic.com, a beauty products retailer, seen on 18 February 2019, featured two listings: a. A listing for ELEMIS Pro-Collagen Rose Cleansing Balm featured a red box with text that stated "Free Elemis Reviving Kit". Underneath was an image of the kit and text that r...
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Smiles Powder UK Ltd
A website, www.getsmirk.com, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...
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Beiersdorf UK Ltd
A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...
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Candy Coat Ltd
A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...
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HiSmile Pty Ltd t/a HiSmile
Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...
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Procter & Gamble (Health & Beauty Care) Ltd
A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...
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TFS Stores Ltd t/a The Fragrance Shop
Two ads for The Fragrance Shop, seen in November 2018: a. The home page of The Fragrance Shop, www.thefragranceshop.co.uk, featured a banner that stated "BLACK FRIDAY COUNTDOWN. UP TO 60% OFF*". Further text stated "AN EXTRA 15% OFF SELECTED LINES". Smaller text linked by an asterisk stated "...
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Marketing Punch Ltd t/a OfferX and GetTestKeep
An instagram account and two websites for OfferX, a marketing company, seen on 24 September 2018: a. The instagram account “primarkprdct” included as its profile picture an image of the Primark logo. The instagram profile included in its profile description “© Primark … Welcome to the o...
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Waterman Corporate Enterprises Ltd
Media: Internet (on own site), Internet (e-tailing)
Topic: Beauty products, grooming and hygiene