Rulings (18)
  • STYLIDEAS Ltd

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    A tweet by Lord Alan Sugar and Stylsmile UK did not make clear it was an ad.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not upheld
    • Internet (on own site), Website (own site), Television
    • 29 April 2020

    A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided

  • The Green People Company Ltd t/a Green People, Green People Co

    • Upheld
    • Internet (on own site), Direct mail
    • 26 February 2020

    A direct mail and a blog post advertising sun cream were banned for being misleading and irresponsible.

  • Friction Free Shaving Ltd

    • Upheld
    • Internet (on own site)
    • 15 January 2020

    Claims on a website for a razor subscription service were misleading.

  • Cyrano Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    A Facebook post for a sunbed retailer misled by inaccurately representing the opinions of the person quoted.

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    Website claims for Under Armour’s Athlete Recovery Sleepwear range were not backed up with adequate evidence.  

  • Kimberly-Clark Ltd t/a Andrex

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A webpage for toilet wipes broke the rules for omitting material information around the standards the products conformed to.

  • L'OrĂ©al (UK) Ltd

    • Upheld in part
    • Television, Radio
    • 09 October 2019

    TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

  • Beauty Boutique Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram for botox was banned for misleading claims and for advertising a prescription-only medicine.

  • Faces By AKJ Aesthetics Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram was banned for trivialising non-cosmetic procedures, advertising Botox and misleadingly implying celebrities had used their products.

  • Queen of Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An Instagram ad was banned for misleadingly implying celebrities had used their products.

  • Hairburst Ltd

    • Upheld
    • Internet (on own site)
    • 14 August 2019

    A website, www.hairburst.com, seen on 2 November 2018, featured various hair products and food supplements. Claims for the product, 'Volume & Growth Elixir', stated "... Reduce hair loss ... improving the quality and strength of each strand ... will leave hair longer, healthier ..." Claims f...

  • A U Training Ltd t/a Aesthetics Uni

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website for Aesthetics Uni, a beauty training course provider, www.aestheticsuni.com, seen on 12 February 2019, featured a page entitled "COURSE Practitioner Lip Filler", which included a course overview.

  • Aesthetics Lounge Academy Birmingham Ltd

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    The Facebook page for Aesthetics Lounge Academy, a beauty course provider, seen on 21 February 2019, featured a post which stated "Do you want to become a Dermal Filler or Anti Wrinkle (Botox) Practitioner? Do you want a qualification in NVQ Level 3 Diploma in Beauty Therapy? Our VTCT NVQ Level 3 in Beauty Therapy...

  • Cocoa Brown

    • Upheld
    • Internet (social networking)
    • 07 August 2019

    An Instagram post on TV personality Olivia Buckland’s page, seen on 12 February 2019, featured an image of Olivia holding a pink bottle with the logo “CB” visible on it. The visible caption on the post stated “The V-Day prep is well underway and I’m topping up my tan with my fave @cocoa...

  • Person(s) unknown t/a Boss Babes Uni

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website and a downloadable pdf document for Boss Babes Uni, a beauty training course provider, seen on 21 February 2019:  a. The website www.bossbabesuni.com, featured text which stated "Boss Babes Uni Good Quality Advanced Training" and "We are Boss Babes Uni, an advanced training company who ...

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...