Rulings (17)
  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...

  • Golden Tanning Salon Ltd t/a Golden Tanning Salon

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.

  • Person(s) unknown

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Not upheld
    • Television
    • 13 September 2023

    A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.

  • People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA

    • Not upheld
    • Poster
    • 23 August 2023

    A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.

  • FancyDrops Co

    • Upheld
    • Social media (paid ad)
    • 09 August 2023

    A paid-for Facebook post for an online retailer of cosmetic eye products misleadingly claimed that the eye drops could change the colour of eyes.

  • Booksy UK Ltd t/a Booksy

    • Upheld
    • App (own claim)
    • 02 August 2023

    Recommended venue listings on the Booksy app were not obviously identifiable as ads

  • Wuka Ltd t/a WUKA

    • Not upheld
    • Television, VOD
    • 19 July 2023

    A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 21 June 2023

    A teleshopping presentation for a body contouring slimming device exaggerated the capabilities and performance of the device and made unsubstantiated claims.

  • Procter & Gamble

    • Upheld
    • Television
    • 07 June 2023

    A TV ad for an intense pulsed light (IPL) device, misleadingly implied that their product could remove hair permanently.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 17 May 2023

    A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.

  • Glowery Ltd t/a Glowday

    • Upheld
    • Internet (website content)
    • 12 April 2023

    A website for Botox treatments advertised prescription-only medicine, in breach of the rules, and was irresponsible in exploiting women’s insecurities around ageing.

  • WaterWipes UC

    • Upheld in part
    • Social media (paid ad)
    • 08 March 2023

    A paid-for Facebook post for a wet wipe company made an unverifiable claim to have the “world’s purest wipes”.