Rulings (38)
  • GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store

    • Upheld
    • Internet (website content)
    • 24 April 2024

    A paid-for social media ad made medicinal claims about an unlicenced product.

  • Hismile Pty Ltd

    • Social media (paid ad)
    • 24 April 2024

    Two paid-for TikTok and Instagram ads misleadingly implied that a colour correcting product was effective for whitening teeth immediately.

  • infirst Ltd t/a Flarin

    • Television
    • 17 April 2024

    A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.

  • Sparks Information PTE Ltd t/a Hunting Sniper

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.

  • Vytaliving Ltd

    • Upheld
    • Press general
    • 27 March 2024

    A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.

  • OneCompress

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 06 March 2024

    A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

  • Medi Supplies Ltd

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website made two pricing claims that were misleading and could not be substantiated.

  • Get A Drip Ltd

    • Upheld
    • 20 December 2023

    The Get A Drip website www.getadrip.co.uk, seen 7 February 2019, listed the intravenous (IV) drip services it offered on a page headed “Our Menu”: “Bolt-Ons”; “Basic Hydration”; “MultiVit Drip”; “Energy Drip”; “Immunity Drip”; Detox Drip”; &l...

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...

  • South African Foods Ltd t/a Candy Store 4 You

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 December 2023

    A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules.

  • Nimaya Mindstation Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for which medical supervision should be sought.

  • The Heal Air

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website, Facebook post and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated.

  • Indiralaxmi Vignesh Ltd t/a Hale Clinic

    • Upheld
    • Search (paid), Internet (website content)
    • 08 November 2023

    A website and paid-for search listing claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • NUMA Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 08 November 2023

    A website and Facebook post claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • Dr Rani Ltd t/a Daily Chemist

    • Upheld
    • Search (paid)
    • 01 November 2023

    A paid-for search ad promoted asthma inhalers, which are prescription-only medicines, to the general public.

  • Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd

    • Upheld
    • Television
    • 18 October 2023

    A teleshopping presentation for a light machine made medical claims for a device that had not been registered for those claims.

  • Direct Response Marketing Group Ltd t/a Wellform

    • Upheld
    • Press general, Circular
    • 20 September 2023

    Four press ads and two circulars were banned for making unsubstantiated claims that a supplement could treat human disease, including Alzheimer’s, featuring false testimonials and increasing fear and undue distress without justifiable reason in their approach to Alzheimer’s.

  • OrganicSupplies GB

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.