Rulings (6)
  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • Chengyi Daily Department Store t/a Shop1102829235 Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 18 October 2023

    Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.

  • Estheday

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Instagram story promoting cosmetic surgery trivialised the decision to have cosmetic surgery, misleadingly exaggerated the effectiveness of the two promoted cosmetic procedures and omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation.

  • Pure Clear Minds Ltd t/a Clear Minds Hypnotherapy

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid for Facebook ad for a Hypnotherapy company misleadingly implied that the advertised product would have the same impact as a gastric band and that it would have a noticeable impact on weight within three weeks.

  • Premium Health Europe BV t/a Prima

    • Upheld
    • Internet (website content), App (paid ad)
    • 19 April 2023

    An in-app ad and a website for a food supplement manufacturer promoted weight loss products in an irresponsible manner, made unauthorised health claims and claimed to prevent, treat, or cure human disease.