Rulings (18)
  • Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.

  • THG Beauty Ltd t/a Look Fantastic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.

  • Nasty Gal Ltd

    • Upheld
    • Social media (own site)
    • 11 September 2024

    A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Internet
    • 21 August 2024

    A website and Instagram ad made misleading and unsubstantiated saving claims.   

  • Wild Cosmetics Ltd

    • Upheld
    • Internet
    • 24 July 2024

    A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.

  • Lyma Life Ltd

    • Upheld
    • 26 June 2024

    A paid-for Instagram ad for an at home beauty device misleadingly claimed that it was the ‘world’s most powerful home beauty device’ and that it was a hundred times more effective and powerful than competitors’ devices.

  • Fussy Ltd

    • Upheld
    • 19 June 2024

    Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.  

  • Hismile Pty Ltd

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 March 2024

    A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 06 March 2024

    A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • GMG Pharmacy Ltd t/a The IV Clinic

    • Upheld
    • 20 December 2023

    The website for The IV Clinic, www.iv.ghoshmedicalgroup.com, seen 1 April 2019, featured a section on its homepage titled “IV DRIPS MENU” which listed the intravenous (IV) drips services it offered: “ANTI-AGEING Hair, Nail & Skin Support”; “GLUTA GLOW Brighter, Clearer Skin”; &ld...

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...

  • Golden Tanning Salon Ltd t/a Golden Tanning Salon

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.

  • Person(s) unknown

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

Informally resolved (3)
  • L'Oréal (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene

  • Cosmetic Medical Advice UK Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Beauty products, grooming and hygiene

  • L'Oréal (UK) Ltd

    • 05 June 2024
    • Number of complaints: 1

    Topic: Beauty products, grooming and hygiene