Rulings (29)
  • 247 Home Furnishings Ltd t/a 247Blinds

    • Upheld
    • Internet (website content)
    • 04 September 2024

    A website ad which made references to blindness were likely to cause serious or widespread offence on the grounds of disability.

  • LC International Ltd t/a Coral

    • Not upheld
    • Digital outdoor
    • 31 July 2024

    A mobile digital billboard ad for Coral was not inappropriately placed.

  • FL19 CIC t/a Frontline 19

    • Not upheld
    • Cinema
    • 17 July 2024

    A cinema ad for a non-profit support service wasn't irresponsible and did not cause unjustifiable distress.

  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.

  • Online Classifieds AG t/a PURE

    • Upheld
    • 12 June 2024

    Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING APP” followed by a QR code. b. The poster depicted a cartoon head of a princess, next t...

  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

  • iVape London Ltd

    • Upheld
    • Email
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Sparks Information PTE Ltd t/a Hunting Sniper

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • Calvin Klein Inc

    • Upheld in part
    • Poster
    • 06 March 2024

    [Republished ruling] Three posters for Calvin Klein did not objectify women, but one was inappropriate for display in an untargeted medium.

  • Brown-Forman Beverages Europe Ltd t/a Jack Daniel's

    • Upheld
    • Poster
    • 28 February 2024

    A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Em Rose

    • Upheld
    • Poster
    • 03 January 2024

    A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.

  • Howe Tools Ltd

    • Upheld
    • Radio
    • 20 December 2023

    Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...

Informally resolved (8)
  • Enterprise Tackle Ltd

    • 04 September 2024
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Build Hollywood Ltd

    • 21 August 2024
    • Number of complaints: 0

    Media: Poster
    Topic: Alcohol

  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Lumi Skn Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical devices