Rulings (270)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • Aspire Nutrition

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure autism. 

  • Happy Koala LLC t/a Happy Mammoth

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • Mitchells & Butlers Leisure Retail Ltd t/a Harvester

    • Upheld
    • 03 July 2024

    A website promotion for the Harvester app misleadingly omitted material information about the significant limitations and qualifications of the promotion

  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.

  • The Big Table Group Ltd t/a Las Iguanas

    • Upheld
    • Social media (own site)
    • 03 July 2024

    A TikTok ad encouraged excessive or irresponsible consumption of alcohol, and featured someone under the age of 25 playing a significant role which is prohibited by our strict alcohol rules.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • The Drop Supplements Ltd t/a Drop

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a supplement made claims that it could prevent, treat or cure stress, anxiety and ADHD and made unauthorised specific health claims.

  • air up GmbH

    • Upheld
    • Internet (video)
    • 03 July 2024

    A YouTube ad featuring public urination condoned anti-social and potentially unlawful behaviour.

  • Apollo Future Technology Ltd

    • Upheld
    • 26 June 2024

    A website for Apollo Vapes UK, www.apolloecigs.co.uk, an electronic cigarette brand, seen on 17 January 2024, featured a page titled “Affiliate Program” that stated, “1.Online Affiliates If you have a website (or other online marketing channels) that can help promote Apollo products and send traffic to our website, you...

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

    A paid-for Facebook ad for Key, a supplement company, seen on 5 April 2024, included a caption that stated, “Use code TRYKEY for 20% off + Free Shipping on your first one-time purchase of Key For Peri + Menopause”.The ad featured a video of a woman talking about the product that included the claims, “It’s the most comp...

  • Lyma Life Ltd

    • Upheld
    • 26 June 2024

    A paid-for Instagram ad for the LYMA Laser, a home beauty device, seen in January 2024, compared the product to LED masks. The headline claim stated, “Ok wasting your money on LED masks? Then the LYMA Laser is probably not for you”. The caption stated, “The world’s most powerful home beauty device is 100x more effectiv...

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • 26 June 2024

    A website for JAC Vapour, www.jacvapour.com, an e-cigarette retailer seen on 18 January 2024, featured a page titled “JAC Ambassador” that included text that stated “Tips for sharing. Here are some tips on how you can share and promote your JAC link/code: Get Social: Why not share on your social media accounts? Try and...

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A website for Juicemate, www.juicemate.co.uk, an electronic cigarette brand seen on 17 January 2024 featured a page titled “Vape Affiliate Program”. Text under the heading stated, “Click here to join our affiliate program!” with linked text. Further text below stated, “[…] Earn a healthy, rewarding commission for every...

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads for Rejuvit, a supplement company, seen on 5 April 2024:a. A paid-for Facebook ad for Rejuvit Ageless Vitality, included a caption that stated “Get Up To 35% Off Rejuvit Menopause Relief”. The ad included a quote from a customer that stated, “I’m telling you, once you start, you’ll keep seeing...

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Fussy Ltd

    • Upheld
    • 19 June 2024

    Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.  

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

Informally resolved (24)
  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • Whaleco UK Ltd t/a Temu

    • 26 June 2024
    • Number of complaints: 0

    Topic: Medical devices

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • British Hair Clinic (unconfirmed)

    • 19 June 2024
    • Number of complaints: 1

    Topic: Cosmetic surgery and procedures

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Zen Internet Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Ellis Hay t/a Ellis Hay

    • 12 June 2024
    • Number of complaints: 1

    Topic: Property sales and lettings

  • Hutchison 3G UK Ltd t/a Three, SMARTY

    • 12 June 2024
    • Number of complaints: 1

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical procedures and services

  • Phonely Ltd t/a Phonely

    • 12 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms