Rulings (19)
  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • Fischer Future Heat UK Ltd

    • Upheld
    • Television
    • 22 April 2020

    A TV ad for a discount offer on heaters made a misleading savings claim.

  • Clearabee Ltd

    • Not upheld
    • Internet (on own site)
    • 01 April 2020

    Claims on a website for a waste management company were not misleading.

  • Parcel2Go.com Ltd t/a Parcel2go

    • Upheld in part
    • Internet (on own site), Email
    • 01 April 2020

    A website and an email for a parcel delivery comparison website omitted information about parcel restrictions and misled consumers about their ratings.

  • Titan Insulation Ltd

    • Upheld
    • Internet (on own site)
    • 08 January 2020

    Claims on a home insulation service website were misleading. 

  • Anyjunk Ltd

    • Upheld
    • Internet (on own site)
    • 18 December 2019

    Claims on a website for waste collection could not be substantiated.

  • Stovax Ltd

    • Not upheld
    • Internet (on own site)
    • 27 November 2019

    A website for wood burning stoves making ‘clean burn’ claims did not break the rules around misleadingness.

  • Fischer Future Heat UK Ltd

    • Upheld
    • Internet (on own site), Leaflet
    • 13 November 2019

    Claims on a flyer and website for a heating system were misleading and unsubstantiated.

  • Solar Panel Funding Ltd

    • Upheld
    • Internet (social networking)
    • 13 November 2019

    Facebook posts for solar panel funding made misleading claims, did not make clear the nature of the business and falsely implied they were acting for purposes outside of their trade.

  • Neal's Yard (Natural Remedies) Ltd

    • Not Upheld
    • Internet (on own site)
    • 09 October 2019

    Claims on Neal’s Yard’s website did not break misleadingness or environmental claims rules.

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

  • Install Base Ltd t/a Job Worth Doing

    • Upheld
    • Internet (on own site)
    • 02 October 2019

    An ad on a website for energy efficient home improvements was banned for making unsubstantiated claims.

  • RB UK Commercial Ltd t/a Dettol

    • Upheld
    • Television
    • 02 October 2019

    A TV ad for Dettol Spray Refills was found to make misleading claims around the environmental impact of the refill pouches.

  • Not Just Cooling Ltd

    • Upheld
    • Poster
    • 25 September 2019

    A poster ad for an air conditioning company broke the rules around objectification, after using the tag-line "Your wife is hot!"

  • Outfox the Market Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    A Facebook video and associated post advertising Outfox the Market broke the ad rules by misleadingly claiming the company provided the 'cheapest green tariffs in the UK.'

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Valo Group Europe Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    Online ads were found to misleadingly imply that consumers could qualify for government-based solar panel funding by using their website, and did not make clear the nature of the business.

  • Fischer Future Heat UK Ltd

    • Upheld
    • Leaflet
    • 07 August 2019

    A leaflet for Fischer heaters, seen in April 2019, on one side stated "10 YEAR WARRANTY*"; "Compatible with Economy 7 (19) and normal tariffs"; "100% COMPLETE HEATING GUARANTEE (1) ... Removing the uncertainty of heating. If our heater does not heat your room to 21 degrees C, we will replace it...