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Easigrass (Distribution) Ltd
A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.
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Ford Motor Company Ltd t/a Ford
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.
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BMW (UK) Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Greater London Authority
A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.
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MG Motor UK Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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Churchill Retirement Living Ltd t/a Churchill Retirement Living
A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.
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AGA Rangemaster Ltd t/a AGA
A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.
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BrewDog plc
An Instagram post by Brewdog, published on 31 July 2023, featured an image of a poster, containing a childlike drawing of Earth covered in flames. Text accompanying the drawing stated “drink it for me” in the style of a child’s handwriting. Text on the other half of the poster stated “BEER FOR Y...
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Charles Tyrwhitt Shirts Ltd
A paid-for Facebook ad for Charles Tyrwhitt, a clothing retailer, seen on 28 July 2023, featured an image of a print cotton shirt. Text on the post stated “[…] We’re proud to be a Carbon Neutral business”.
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Equinor ASA
A national press ad for energy company Equinor, seen in June 2023, stated “Wind, oil, gas, carbon capture […]” and “IT’S ALL PART OF THE BROADER ENERGY PICTURE”. A footnote at the bottom of the ad stated “Equinor has been delivering energy solutions to the UK for 40 years, and...
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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Deutsche Lufthansa AG t/a Lufthansa
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Etihad Airways
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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Renault UK Ltd t/a Dacia, Renault
A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.
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Harvey Water Softeners Ltd
A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.
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Prism Marketing Group Ltd t/a Green Energy Voucher
A Facebook post and a landing page for a home improvement saving company exaggerated the efficacy of spray foam insulation and misleadingly implied consumers could get a discount on its installation.
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Repsol SA
A paid-for online display ad omitted significant information about the overall impact of the business’ carbon footprint.
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Hamilton Direct Ltd
A website that claimed pellets for fuel tanks could restore lost performance and reduce emissions was misleading.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (33)