Rulings (21)
  • Stillbloom Ltd

    • Upheld
    • Internet (video)
    • 13 April 2022

    An ad for lead generation service CleverKeith has been banned for misleading advertising.

  • Ziglu Ltd

    • Upheld
    • Digital outdoor
    • 09 March 2022

    A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress.

  • Floki Inu

    • Upheld
    • Poster
    • 02 March 2022

    A poster for Floki Inu, a cryptocurrency, was banned for trivialising investment in cryptocurrency and for taking advantage of consumers’ lack of experience or credulity.

  • Forisgfs UK Ltd t/a Crypto.com

    • Upheld
    • App (paid ad)
    • 05 January 2022

    Two in-app ads for Crypto.com were banned for not being sufficiently clear that the value of investments in cryptocurrency was variable and for irresponsibly encouraging investing in cryptocurrency through using a credit card.

  • Arsenal Football Club plc

    • Upheld
    • Internet (website content), Social media (own site)
    • 22 December 2021

    A Facebook post and website post by Arsenal Football Club promoting fan tokens were banned for taking advantage of consumers’ inexperience in cryptoassets. The posts also misled consumers by not making it clear that fan tokens were a cryptoasset that had to be bought using another cryptocurrency.

  • Skrill Ltd

    • Upheld
    • Social media (paid ad)
    • 22 December 2021

    A paid-for Reddit ad for an online wallet and money transfer service was banned for taking advantage of consumers’ lack of experience by implying that cryptocurrency investment was risk free.

  • CoinBurp Ltd

    • Upheld
    • Social media (own site)
    • 15 December 2021

    A Twitter bio for a cryptocurrency trading platform was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment. 

  • Coinbase Europe Ltd t/a Coinbase

    • Upheld
    • Social media (paid ad)
    • 15 December 2021

    A paid-for Facebook ad for a cryptocurrency trading platform was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment. 

  • Exmo Exchange Ltd

    • Upheld
    • Video
    • 15 December 2021

    A YouTube video promoting a cryptocurrency exchange was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment.  

  • Luno Money Ltd t/a Luno

    • Upheld
    • App (paid ad)
    • 15 December 2021

    A paid for display ad for a stocks and cryptocurrency trading platform was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment.  

  • Papa John's (GB) Ltd t/a Papa John's Pizza, papa Johns

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 December 2021

    A Papa John’s website post and a Twitter post promoting cryptocurrency were banned for irresponsibly taking advantage of consumers’ lack of experience and for trivialising investment in cryptocurrency. 

  • Payward Ltd t/a Kraken

    • Upheld
    • Poster (digital video)
    • 15 December 2021

    A digital poster for a cryptocurrency exchange was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment. 

  • eToro (UK) Ltd

    • Upheld
    • Internet (display)
    • 15 December 2021

    A paid for display ad for a stocks and cryptocurrency trading platform was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment.  

  • Financial Support Systems Ltd t/a nationaldebtservice.co.uk

    • Upheld
    • Search (paid), Internet (website content)
    • 08 December 2021

    Three paid-for search ads and a website ad for a debt advice service were banned for misleadingly claiming that they were endorsed by the UK government and for not being able to prove that their testimonials were genuine.

  • Open Media Group Ltd t/a Peace of Mind Funerals

    • Upheld
    • Website (ad feature)
    • 03 November 2021

    A banner ad around funeral costs was banned for misleading claims, and failing to make clear commercial intent.

  • Rematch Credit Ltd t/a DivideBuy

    • Upheld
    • Poster
    • 20 October 2021

    A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.

  • Person(s) unknown

    • Upheld
    • Social media (influencer or affiliate ad)
    • 04 August 2021

    An ad on Lauren Goodger’s Instagram account was banned for non-disclosure and failure to highlight risk.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Ashteck Media Ltd t/a Ashteck Media

    • Upheld
    • Social media (influencer or affiliate ad)
    • 02 June 2021

    Three Instagram stories by influencers promoting a debt advice company were banned for not making clear the risk and fees of IVAs and for not making their posts obviously identifiable as ads.

  • Laybuy Holdings (UK) Ltd

    • Upheld
    • Internet (website content)
    • 26 May 2021

    A website ad for a delayed payment service was banned for misleadingly claiming that the credit checks they performed would not affect consumers’ credit scores.