Rulings (145)
  • AppQuantum Publishing Ltd

    • Upheld
    • App (paid ad)
    • 24 November 2021

    An in-app ad for a mobile app game was banned for trivialising and condoning domestic violence against women.

  • Class Delta Ltd t/a abnormal

    • Upheld
    • Internet (website content), Social media (own site)
    • 24 November 2021

    A website and an Instagram post for a nutrition drinks company was banned for stating that their products and packaging were plastic-free and had zero plastic when they contained components that did not meet those criteria.

  • Jet2holidays Ltd

    • Not upheld
    • Website (own site)
    • 24 November 2021

    Holiday listings appearing on the Jet2holidays website were not found to be misleading.

  • TMC Media Group AG t/a ukfitnessdirect.co.uk

    • Upheld
    • Internet (website content)
    • 24 November 2021

    Product listings for an online fitness store were banned for advertising products that could not be purchased on their website by consumers.

  • Motorway Online Ltd t/a Motorway.co.uk

    • Upheld
    • Television, VOD
    • 17 November 2021

    A TV ad and a video on demand (VOD) ad for a used car selling service was banned for condoning irresponsible driving.

  • Verisure Services (UK) Ltd t/a Verisure

    • Upheld in part
    • Social media (paid ad), Internet (website content)
    • 17 November 2021

    A paid-for Facebook ad and a website ad for an alarm system was banned for making a misleading discount claim.

  • 888 UK Ltd

    • Upheld
    • Website (ad feature)
    • 10 November 2021

    A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.

  • Cazoo Ltd

    • Not upheld
    • Website (own site)
    • 10 November 2021

    A website ad for a car retailer was not found to be misleading.

  • Ellanoir Luxury Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for a furniture company was banned for misleading shipping claims.

  • Learning Group Ltd t/a Montessori Tutors

    • Upheld
    • Website (own site)
    • 03 November 2021

    We banned an ad for a tutoring service over misleading claims about potential earnings.

  • Open Media Group Ltd t/a Peace of Mind Funerals

    • Upheld
    • Website (ad feature)
    • 03 November 2021

    A banner ad around funeral costs was banned for misleading claims, and failing to make clear commercial intent.

  • Pharmica Ltd

    • Upheld
    • Search (paid)
    • 03 November 2021

    An ad for erectile dysfunction pills was banned for advertising prescription-only medicines.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Search (paid)
    • 03 November 2021

    We banned an ad for advertising prescription-only medicines for erectile dysfunction.

  • YourZooki Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for Vitamin C supplements was banned for claiming it contained liposomes.

  • Primark Stores Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 October 2021

    An Instagram post by influencer Gabby Allen promoting Primark products was banned for not being obviously identifiable as an ad.

  • Tomwill (Holdings) Ltd

    • Upheld
    • Social media (paid ad), Email, Internet (website content)
    • 27 October 2021

    Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.

  • BrewDog plc

    • Upheld
    • Social media (own site)
    • 20 October 2021

    Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.

  • Hey Habito Ltd

    • Upheld
    • Television, VOD
    • 20 October 2021

    A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.

  • The Workers Union Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 20 October 2021

    A paid-for search ad and a website ad for an employment-related services company was banned for misleadingly implying that they were a trade union.

  • Warburtons Ltd

    • Not upheld
    • Social media (own site)
    • 20 October 2021

    Two ads for Warburtons were not found to be misleading.