Rulings (176)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • HiSmile Pty Ltd

    • Upheld
    • Social media (paid ad)
    • 22 July 2020

    A Snapchat story ad for a teeth whitening product made misleading claims about its effectiveness.

  • Online Tax Rebates Ltd

    • Not upheld
    • Website (own site)
    • 22 July 2020

    A website ad for tax rebate quotes did not misleadingly imply consumers could obtain an estimate before deciding whether to proceed with a claim.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Paul Coleman

    • Upheld
    • Website (own site)
    • 17 June 2020

    A website promoting gambling systems made misleading claims about the success and profitability of the system and was socially irresponsible for suggesting gambling could provide an alternative to employment or was a way to achieve financial security.

  • ParcelHero.com Ltd

    • Upheld
    • Website (own site)
    • 10 June 2020

    A website for a parcel delivery service made a misleading claim about “next day” delivery.

  • LC International Limited t/a Coral

    • Upheld
    • Social media (own site)
    • 03 June 2020

    A tweet on a gambling company’s Twitter feed broke the rules by presenting a promotion in a way that was likely to encourage potentially harmful gambling behaviour.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Hydro Solutions Fylde Ltd t/a Elite Competitions

    • Upheld
    • Internet (sales promotion)
    • 06 May 2020

    A website page for prize competitions was misleading because the free entry route was unclear, the closing date was extended without good reason and a prize of 70% of ticket sales was not a reasonable equivalent to the advertised prizes.

  • I Saw it First Ltd

    • Upheld
    • Text Message
    • 06 May 2020

    A text message and a website for an online fashion retailer misleadingly implied a promotion was applicable to all products and that, by using a countdown clock, discount offers were time-limited.

  • MissPap Ltd t/a Misspap

    • Upheld
    • Internet (on own site), Website (own site)
    • 06 May 2020

    A website for an online fashion retailer which used a countdown clock misleadingly implied discount offers were time-limited.

  • STYLIDEAS Ltd

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    A tweet by Lord Alan Sugar and Stylsmile UK did not make clear it was an ad.

  • Sportswift Ltd t/a Card Factory

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    Two paid-for posts in Instagram stories did not make clear they were ads.

  • Buy It Direct Ltd t/a Furniture123

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    A furniture website made misleading savings claims.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not upheld
    • Internet (on own site), Website (own site), Television
    • 29 April 2020

    A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided

Informally resolved (21)
  • AB Electrolux

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Appliances, electronics and machinery

  • AXN Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Amazon Europe Core Sarl

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Blue SAS

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Holidays, travel and motoring

  • Cameron Mackintosh Ltd - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Expedia.com Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • In The Style Fashion Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • JD Sports Fashion Plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • MyCityDeal Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • Specsavers Optical Group Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Vectone Mobile Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Appliances, electronics and machinery

  • Waterstones Booksellers Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Whirlpool UK Appliances Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery