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AppQuantum Publishing Ltd
An in-app ad for a mobile app game was banned for trivialising and condoning domestic violence against women.
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Class Delta Ltd t/a abnormal
A website and an Instagram post for a nutrition drinks company was banned for stating that their products and packaging were plastic-free and had zero plastic when they contained components that did not meet those criteria.
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Domino's Pizza UK & Ireland Ltd
A leaflet for Domino’s Pizza was found to be unlikely to cause serious or widespread offence.
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Jaguar Land Rover Ltd
A newspaper ad for Jaguar Land Rover was not found to be socially irresponsible.
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Jet2holidays Ltd
Holiday listings appearing on the Jet2holidays website were not found to be misleading.
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TMC Media Group AG t/a ukfitnessdirect.co.uk
Product listings for an online fitness store were banned for advertising products that could not be purchased on their website by consumers.
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Motorway Online Ltd t/a Motorway.co.uk
A TV ad and a video on demand (VOD) ad for a used car selling service was banned for condoning irresponsible driving.
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Verisure Services (UK) Ltd t/a Verisure
A paid-for Facebook ad and a website ad for an alarm system was banned for making a misleading discount claim.
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888 UK Ltd
A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.
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Cazoo Ltd
A website ad for a car retailer was not found to be misleading.
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Ellanoir Luxury Ltd
An ad for a furniture company was banned for misleading shipping claims.
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Learning Group Ltd t/a Montessori Tutors
We banned an ad for a tutoring service over misleading claims about potential earnings.
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Open Media Group Ltd t/a Peace of Mind Funerals
A banner ad around funeral costs was banned for misleading claims, and failing to make clear commercial intent.
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Pharmica Ltd
An ad for erectile dysfunction pills was banned for advertising prescription-only medicines.
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Vir Health Ltd t/a Numan
We banned an ad for advertising prescription-only medicines for erectile dysfunction.
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YourZooki Ltd
An ad for Vitamin C supplements was banned for claiming it contained liposomes.
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Primark Stores Ltd
An Instagram post by influencer Gabby Allen promoting Primark products was banned for not being obviously identifiable as an ad.
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Tomwill (Holdings) Ltd
Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.
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BrewDog plc
Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.
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Hey Habito Ltd
A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (154)