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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Brand Evangelists for Beauty Ltd
We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.
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Lucy Isabella Beauty & Aesthetics t/a Lucy Isabella
We banned an ad for advertising Kenalog, a prescription-only medicine, to the public.
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PEL Consultancy Services Ltd t/a PEL Investigations
We banned an ad for a private investigation agency for having unsubstantiated claims.
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Sarean Aesthetics
We banned ads for advertising prescription-only medicine to the public.
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Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com
This ruling replaces one from November 2021; however, we have continued to uphold the complaint.
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Skincodes Aesthetics
We banned ads for marketing prescription-only medicine to the public.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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The Skin Clinic Faversham t/a The Skin Clinic
We banned ads for marketing prescription-only medicine to the public.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel
A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.
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Relx (UK) Ltd
An Instagram story on Louis Shaw’s account was not obviously identifiable as an ad and promoted unlicensed, nicotine-containing e-cigarettes on social media.
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WaterWipes UC
A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.
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Wild Drinks Group Ltd t/a Whisp Drinks
We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.
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OPTILASE (UK) LIMITED
An online promotion for laser eye surgery was found to be misleading and irresponsible.
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Person(s) unknown
We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy.
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Prettylittlething.com Ltd t/a Prettylittlething.com
We upheld complaints about an online product listing for a pair of jeans, as it objectified women.
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Capri Sun GmbH
A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.
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First Trenitalia West Coast Rail Ltd t/a Avanti West Coast
A website for a train company made misleading claims that its ticket prices could not be beaten.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (186)