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Oatly UK Ltd t/a Oatly
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
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Mondelez UK Ltd
A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.
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Roxane UK Ltd t/a Aqua Pura
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.
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Best Direct (International) Ltd t/a Best Direct
A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy.
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888 UK Ltd
Two YouTube videos by an influencer which promoted a gambling app did not break the CAP Code.
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Blackpool Pleasure Beach Ltd
A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.
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Cider of Sweden Ltd
A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.
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Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure
A billboard for a horror-themed Halloween event did not breach the CAP Code.
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The Chop Shop
A website and three Instagram posts by a drinks device retailer were banned for featuring the excessive consumption and irresponsible serving of alcohol and for featuring someone who appeared to be under 25 years of age.
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The Lowcal Ltd
An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.
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We Buy Any Car Ltd
A TV ad for We Buy Any Car was not found to be misleading.
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Advanced Wall Solutions Ltd
A TV ad for an exterior wall application was banned for making misleading claims about the length of their trading history.
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Diesel (London) Ltd
Two online display ads for the clothing retailer Diesel were banned for including overtly sexual imagery in an untargeted medium where they could be seen by children.
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Dribble Media Ltd t/a Midnite
A paid-for Facebook ad for a betting service was banned for encouraging irresponsible gambling behaviour.
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Person(s) unknown
A Facebook post for an alcohol delivery service was banned for encouraging excessive drinking and anti-social behaviour.
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Green Flag Ltd
A TV ad for Green Flag breakdown cover was not found to be offensive for alluding to the use of expletives.
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Motorway Online Ltd t/a Motorway.co.uk
A TV ad and a video on demand (VOD) ad for a used car selling service was banned for condoning irresponsible driving.
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888 UK Ltd
A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.
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Verisure Services (UK) Ltd
A TV ad for house security alarms and cameras was banned for stating that burglaries increased during the summer holiday period without adequate evidence to support the claim.
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British Gas Services Ltd t/a British Gas
Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (72)