Rulings (60)
  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Lucozade Ribena Suntory Ltd

    • Not upheld
    • Television
    • 18 August 2021

    We did not uphold complaints over an ad for Lucozade encouraging people to recycle.

  • Shop TJC Ltd t/a TJC Ltd

    • Upheld
    • Television
    • 18 August 2021

    We banned an ad for a USB car air purifier over implications that it could stop COVID-19.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 04 August 2021

    An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Turner Broadcasting System Europe Ltd

    • Upheld
    • Television
    • 04 August 2021

    A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.

  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Television
    • 21 July 2021

    A TV ad for Three mobile was banned for misleading claims about their 5G offering.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • BMW (UK) Ltd

    • Upheld
    • Radio
    • 14 July 2021

    A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.

  • BrewDog plc

    • Upheld
    • Social media (paid ad)
    • 07 July 2021

    A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • Crimestoppers Trust

    • Not upheld
    • Radio
    • 07 July 2021

    Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television
    • 07 July 2021

    A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.

  • Long Ashton Holdings Ltd t/a High Water

    • Upheld in part
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 30 June 2021

    Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Social media (paid ad)
    • 16 June 2021

    A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.