Rulings (72)
  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Best Direct (International) Ltd t/a Best Direct

    • Upheld
    • Television
    • 12 January 2022

    A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy. 

  • 888 UK Ltd

    • Not upheld
    • VOD
    • 05 January 2022

    Two YouTube videos by an influencer which promoted a gambling app did not break the CAP Code.  

  • Blackpool Pleasure Beach Ltd

    • Upheld in part
    • Poster
    • 22 December 2021

    A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.

  • Cider of Sweden Ltd

    • Upheld
    • Radio
    • 22 December 2021

    A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Not upheld
    • Poster
    • 22 December 2021

    A billboard for a horror-themed Halloween event did not breach the CAP Code.

  • The Chop Shop

    • Upheld
    • Internet (website content), Social media (own site)
    • 22 December 2021

    A website and three Instagram posts by a drinks device retailer were banned for featuring the excessive consumption and irresponsible serving of alcohol and for featuring someone who appeared to be under 25 years of age.

  • The Lowcal Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.

  • We Buy Any Car Ltd

    • Not upheld
    • Television
    • 22 December 2021

    A TV ad for We Buy Any Car was not found to be misleading. 

  • Advanced Wall Solutions Ltd

    • Upheld
    • Television
    • 08 December 2021

    A TV ad for an exterior wall application was banned for making misleading claims about the length of their trading history.

  • Diesel (London) Ltd

    • Upheld
    • Social media (paid ad)
    • 08 December 2021

    Two online display ads for the clothing retailer Diesel were banned for including overtly sexual imagery in an untargeted medium where they could be seen by children.

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Social media (paid ad)
    • 08 December 2021

    A paid-for Facebook ad for a betting service was banned for encouraging irresponsible gambling behaviour.

  • Person(s) unknown

    • Upheld
    • Social media (own site)
    • 01 December 2021

    A Facebook post for an alcohol delivery service was banned for encouraging excessive drinking and anti-social behaviour.

  • Green Flag Ltd

    • Not upheld
    • Television
    • 24 November 2021

    A TV ad for Green Flag breakdown cover was not found to be offensive for alluding to the use of expletives.

  • Motorway Online Ltd t/a Motorway.co.uk

    • Upheld
    • Television, VOD
    • 17 November 2021

    A TV ad and a video on demand (VOD) ad for a used car selling service was banned for condoning irresponsible driving.

  • 888 UK Ltd

    • Upheld
    • Website (ad feature)
    • 10 November 2021

    A website advertorial for a slot machine app was banned for misleadingly implying that offers were time-limited and for making other misleading claims.

  • Verisure Services (UK) Ltd

    • Upheld
    • Television
    • 10 November 2021

    A TV ad for house security alarms and cameras was banned for stating that burglaries increased during the summer holiday period without adequate evidence to support the claim.

  • British Gas Services Ltd t/a British Gas

    • Upheld
    • Television
    • 20 October 2021

    Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.