Rulings (49)
  • Banquist Ltd t/a Winedrops

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case. 

  • ScottishPower Energy Retail Ltd t/a Scottish Power

    • Upheld
    • Television
    • 05 February 2025

    A TV ad featuring George Clarke wasn't quickly recognisable as an ad and led viewers to believe they were watching a programme. 

  • Beer52 Ltd

    • Upheld
    • Email
    • 18 December 2024

    Two email promotions omitted significant conditions.

  • Heineken UK Ltd t/a Heineken

    • Upheld in part
    • Internet (display)
    • 18 December 2024

    A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • PPB Entertainment Ltd

    • Not upheld
    • Radio
    • 11 December 2024

    A radio ad for Betfair wasn’t inappropriately scheduled.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Procter & Gamble UK t/a Procter and Gamble

    • Not upheld
    • Television
    • 06 November 2024

    A TV ad for a Flash duster didn't exaggerate the capability of the product.

  • Suntory Global Spirits UK Ltd

    • Upheld
    • Social media (own site)
    • 16 October 2024

    A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.

  • DAMM 1876 LTD

    • Upheld
    • Social media (own site)
    • 25 September 2024

    Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.

  • Dataverse Co. Limited t/a Gamehaus

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Huuuge Global Limited t/a Billionaire Casino

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Mobee Co Ltd t/a Ignite Classic Slots

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 25 September 2024

    A teleshopping ad promoted a product that was a medical treatment for humans and also made medical claims for an unlicensed device.

  • SpinX Games Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Zeroo Gravity Games LLC t/a Cash Tornado

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Vodafone Ltd

    • Upheld
    • Social media (paid ad), Television
    • 18 September 2024

    A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.

  • William Grant & Sons Ltd t/a Hendricks Gin

    • Not upheld
    • Video on demand
    • 04 September 2024

    A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.

  • Aston Manor Ltd t/a Crumpton Oaks

    • Not upheld
    • Television
    • 14 August 2024

    A TV ad for Crumpton Oaks Cider was not likely to strongly appeal to under 18s.

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • Upheld
    • Radio
    • 07 August 2024

    A radio ad for Virgin Atlantic included the unqualified claim "100% sustainable aviation fuel", which gave a misleading impression of the fuel's environmental impact.

Informally resolved (7)
  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Whitbread Group plc

    • 05 June 2024
    • Number of complaints: 1

    Topic: Alcohol