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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Lucozade Ribena Suntory Ltd
We did not uphold complaints over an ad for Lucozade encouraging people to recycle.
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Shop TJC Ltd t/a TJC Ltd
We banned an ad for a USB car air purifier over implications that it could stop COVID-19.
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John Mills Ltd t/a JML Direct
An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
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Hutchison 3G UK Ltd t/a Three
A TV ad for Three mobile was banned for misleading claims about their 5G offering.
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UK Insurance Ltd t/a Direct Line
A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing
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Actegy Ltd
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
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BMW (UK) Ltd
A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.
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BrewDog plc
A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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DRTY DRINKS Ltd
Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.
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LC International Ltd t/a Ladbrokes
A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.
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Long Ashton Holdings Ltd t/a High Water
A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.
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Wild Drinks Group Ltd t/a Whisp Drinks
A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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Au Vodka Ltd
Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.
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YORKTEST LABORATORIES LTD
A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.
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LC International Ltd t/a Ladbrokes
A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (60)