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Viva!
A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...
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Glamour Shots
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI
An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.
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Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com
A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.
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HOMA Games SAS
An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.
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Honeytech Ltd t/a Honeytoon
Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.
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Cloud Whale Interactive Technology
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Belle Baby Ltd
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.
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Fern Brady
A paid-for ad for the comedian Fern Brady, seen on the Sky News website, was likely to cause serious offence to some within the Christian faith.
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W8 Tech Cyprus Ltd t/a Seeking
A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (11)