-
Warner Bros Entertainment UK Ltd
Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.
-
Warner Bros Entertainment UK Ltd
A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...
-
Paramount Pictures UK
A pre-roll YouTube ad wasn’t likely to cause serious or widespread offence.
-
Singapore New Reading Technology Pte Ltd t/a GoodNovel
An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence.
-
Wrappiness UK
A paid-for Facebook ad for an online décor and gift retailer was likely to cause serious and widespread offence including by using explicit language and sexual references.
-
Optimize Business Ltd t/a SoulTalk
A paid-for TikTok ad for an AI-friends chat app was socially irresponsible and caused serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
-
Betway Ltd t/a Betway
An Instagram post for Betway featuring Thierry Henry wasn’t likely to be of strong appeal to under-18s.
-
Cyan Blue Odds Ltd t/a Oddschecker
Two Instagram posts for an online betting platform featuring Harry Kane and Erling Haaland were likely to be of strong appeal to under-18s.
-
linyixiansanrenwangluokejiyouxiangongsi t/a IDJRDDF
A product listing on Amazon featured a gender stereotype that was likely to cause harm or serious offence.
-
VAM Apps Co t/a The Coach
A paid-for YouTube ad for a men’s health app was likely to cause serious and widespread offence.
-
Birling Shore Ltd t/a ShroomIQ
A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...
-
Saeta Tech Ltd t/a PixVideo – AI Video Maker
A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.
-
persons unknown t/a Evora Official
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
-
Activision Blizzard UK Ltd t/a Call of Duty
A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.
-
FlyDogGame t/a Love and Peace
A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.
-
Pocket FM Private Ltd
A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.
-
Skywork AI Pte t/a Dramawave
A video ad for a streaming platform was socially irresponsible and likely to cause serious or widespread offence, including by featuring content that was sexually explicit and suggested sexual violence.
-
Transport For London t/a TFL
A paid-for Facebook ad for Transport for London was socially irresponsible and likely to cause serious offence on the grounds of race by reinforcing a negative stereotype about black men.
-
Haikou Chengfa Technology Co Ltd t/a Aurai Ai
A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.
-
persons unknown t/a Animals Solitaire: Protect
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (26)