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The A&S Leisure Group
A website and Facebook post for a casino was banned for creating the impression that consumers could gamble without limits or restrictions.
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International Footcare Ltd
We did not uphold complaints that an ad for a shoe was sexist.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
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Cignpost Diagnostics Ltd
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
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BMW (UK) Ltd
A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.
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Rustin and Mallory Wholesale Ltd
Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.
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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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LC International Ltd t/a Ladbrokes
A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.
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Au Vodka Ltd
Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.
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LC International Ltd t/a Ladbrokes
A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Nike (UK) Ltd
A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.
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The Positive Birth Company Ltd
A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.
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Marathon Alderney Ltd t/a Marathonbet
A Facebook post and a paid-for Facebook ad for a betting company were not found to be misleading.
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Paul Coleman t/a VIP Inner Circle
A website ad promoting a gambling company was banned for misleadingly claiming that they offered a money-back guarantee and for irresponsibly suggesting that gambling was a way to achieve financial security.
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Max Mara Fashion Group Srl
A magazine ad for a clothing retailer was banned for including a model who appeared unhealthily thin.
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Gallaher Ltd t/a JTI UK
A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (27)