Rulings (27)
  • The A&S Leisure Group

    • Upheld
    • Internet (website content), Social media (own site)
    • 13 October 2021

    A website and Facebook post for a casino was banned for creating the impression that consumers could gamble without limits or restrictions.

  • International Footcare Ltd

    • Not upheld
    • Television
    • 01 September 2021

    We did not uphold complaints that an ad for a shoe was sexist.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Turner Broadcasting System Europe Ltd

    • Upheld
    • Television
    • 04 August 2021

    A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • BMW (UK) Ltd

    • Upheld
    • Radio
    • 14 July 2021

    A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.

  • Rustin and Mallory Wholesale Ltd

    • Upheld
    • Social media (paid ad)
    • 14 July 2021

    Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.

  • Crimestoppers Trust

    • Not upheld
    • Radio
    • 07 July 2021

    Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television
    • 07 July 2021

    A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 30 June 2021

    Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Social media (paid ad)
    • 16 June 2021

    A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 09 June 2021

    A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • The Positive Birth Company Ltd

    • Upheld
    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • Marathon Alderney Ltd t/a Marathonbet

    • Not upheld
    • Internet (social networking)
    • 19 May 2021

    A Facebook post and a paid-for Facebook ad for a betting company were not found to be misleading.

  • Paul Coleman t/a VIP Inner Circle

    • Upheld
    • Internet (website content)
    • 12 May 2021

    A website ad promoting a gambling company was banned for misleadingly claiming that they offered a money-back guarantee and for irresponsibly suggesting that gambling was a way to achieve financial security.

  • Max Mara Fashion Group Srl

    • Upheld
    • Magazine (paid ad)
    • 05 May 2021

    A magazine ad for a clothing retailer was banned for including a model who appeared unhealthily thin.

  • Gallaher Ltd t/a JTI UK

    • Upheld in part
    • VOD
    • 14 April 2021

    A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 14 April 2021

    A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.