Tuesday 1 October | 09.30 - 14.00
After a rapid rise, influencer marketing is now an established way to advertise – but some, including the ASA, have warned of the problems of unlabelled advertising.
Whether brands are looking to partner with subject experts, covering topics from beauty and fashion to exercise and travel, or are capitalising on the exposure that can be found from certain TV shows (our ABC cheat sheet for Love Islanders can be found here), collaborating with creators and influencers can be a great way for brands to reach new audiences, powered by the innovative technology in social media.
But what’s the right way to tell your followers about your brand relationship, while maintaining your authenticity?
Our influencer training event will set out the rules for when a post counts as an ad and how they should be labelled, helping you make sure followers are kept informed and aren’t misled. Along with covering the Advertising Code rules, which are enforced by the ASA, attendees will also hear from a guest speaker from the Competition and Markets Authority (CMA) about your responsibilities under relevant consumer protection law. This one-off event will give you the chance to learn about the rules directly from the people who write them and enforce the law.
We’ll also be talking to key figures from within the influencer marketing industry to hear about their experiences and how their relationship with consumers continues to develop.
You’ll also have the chance to put your questions to the experts. As well as Q&A sessions with the speakers, the ASA Digital Specialists will be on hand to take questions specific to your campaign.
The cost per delegate is £144 (£120 +VAT).
If you need to pay by invoice, please indicate this when you register.
Registration will close on Friday 27th September.
Individual creators, influencers and bloggers are offered a discount of 50% (£72: £60 +VAT). In order to access this discount, please email [email protected] with a link to your social media pages or blog. Once verified that you are registering as an individual, you will then be supplied with a discount code to be entered when registering online.
Please note that this discount code cannot be used in conjunction with any other discount.
The event may be filmed and/or photographed. If you have any concerns about being included in this, please inform us before the event.