Virtual Advice:AM | Promotions, Discounts & Competitions

Competitions, prize draws, discounts, and “free” items with a purchase all fall under the umbrella of promotional marketing. In this interactive virtual course, our expert trainers will walk you through the Advertising Codes, explain how the ASA enforces the rules, and highlight real examples where advertisers have breached the Rules.

Before the session, you’ll gain access to our Insider’s Guide to the ASA and CAP eLearning module, providing a solid foundation in the regulation system to help you maximise your learning during the course.

The course will be delivered virtually via Zoom and will earn you two CPD hours.

This course is designed to provide you with the knowledge and tools you need to create promotional marketing campaigns that are not only effective but fully compliant with advertising rules. By attending, you’ll gain practical insights and actionable guidance to avoid common pitfalls and ensure your promotions meet regulatory standards.

What you’ll gain:

• Clarity on promotional marketing: Understand what qualifies as 'Promotional Marketing' and the types of promotions that fall under the ASA and CAP's remit.
• Confidence in preparation: Learn the key principles to consider when planning promotions such as prize draws, competitions, and instant wins, ensuring they comply with the rules.
• Social media expertise: Discover how to effectively and compliantly conduct promotions on social platforms.
• Grasp significant conditions: Understand what significant conditions are, when they apply, and how to include them clearly in your promotions.
• Avoid mistakes: Learn how to steer clear of running irresponsible promotions that could harm your brand or mislead consumers.Our expert trainers will bring the rules to life with real-life case studies and examples of ASA rulings. You’ll also have the opportunity to engage in an in-depth Q&A session with ASA and CAP experts, ensuring you leave with the clarity and confidence to apply your learning.

This training is ideal for anyone involved in creating, managing, or overseeing promotional marketing campaigns. It will be particularly beneficial if you:

• Work for an agency that develops promotional marketing campaigns.
• Operate in a legal or compliance role responsible for ensuring advertising meets regulatory standards.
• Work in marketing, communications, advertising, product management, account management, or sales and want to ensure your promotions are both effective and compliant.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. If you're based outside of the UK please pay via invoice. 

Early bird discount 

More details to follow on 25 April 2025.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.