We have conducted a strategic review of our monitoring work on children’s exposure to age-restricted TV ads covering a fourteen-year analysis period (2010-2023).
As highlighted in our previous report, published in 2023, children’s TV exposure levels have followed a clear downward trend, across all advertising categories. Acknowledging this shift, we have decided to publish this summary of our findings across the reporting period.
Moving forward, we will be focusing our efforts on understanding children’s experiences of online environments, where they are increasingly migrating to.
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