The ASA has issued a statement to the advertising industry highlighting the firmer line we will be taking when considering complaints about ‘sexualised imagery’ in outdoor advertising where children are likely to see it. The protection of children from inappropriate or harmful material sits at the heart of our work and the Advertising Codes. We are signalling a tightening of our approach in light of new evidence we have received from the public on what is acceptable in terms of sexual imagery on posters, and also in response to a Government commissioned report into the commercialisation and sexualisation of childhood, the Bailey Review. We will, as we have when judging such matters in the past, be looking to reflect the opinions of society and generally accepted standards.

Read our statement on sexual imagery in outdoor advertising


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