We’re now less than two days away from the new restrictions on HFSS advertising in non-broadcast media, and the updated guidance for HFSS advertising for both broadcast and non-broadcast media, coming into effect.
From 1 July 2017, HFSS advertisements will be subject to media placement restrictions and any other HFSS ads that are directed at under-12s through their content will not be allowed to use promotions or celebrities and licensed characters popular with children.
To help you comply with the rules, we wanted to bring the relevant guidance together into one place in what we’ve dubbed our “HFSS Toolkit”.
- Looking to identify whether your product is HFSS? Find out more about the Department of Health nutrient profiling model.
- Need to understand when ‘brand advertising’ is likely have the effect of promoting a HFSS product? Read our AdviceOnline article and have a look at our updated Advertising Guidance.
- Want to make sure you’re placing your ads correctly? Check out our AdviceOnline article and Advertising Guidance on ad placement and interest-based targeting in online environments.
- Seeking a broader overview of advertising food and soft drink to children? Cast your eyes over our AdviceOnline article and Advertising Guidance.
Hungry for more? We’ve launched an online training module to help advertisers get to grips with the new and existing rules on advertising food and soft drinks to children in non-broadcast media. Find out more about our eLearning.
As always, our Copy Advice team are on hand to provide fast, free bespoke advice.
Here you'll find a round-up of our guidance and information on restrictions when promoting HFSS products, rules that came about in response to concerns that children were being exposed to too many ads for so-called junk food.
- Food, drink and supplements
- Children and the vulnerable
- Online, catch-up TV and radio, in-app and in-game
- Mailings, email, phone/fax and messaging
- Poster and other out of home
- Newspapers, magazines and printed materials