New online training on the essentials of UK advertising regulation

We’ve launched Insiders' Guide to the ASA and CAP, a new CAP eLearning to provide marketing, advertising and compliance professionals with an essential foundation of how advertising regulation works.

Created by the advertising experts who write the rules, our online training course will take you through the key principles of creating marketing communications that comply with the Codes and uses real-life ASA rulings to illustrate how our remit applies.

What does the module cover?
•    How advertising self-regulation works, the separate roles of the ASA and CAP and what happens if someone complains about your ad
•    The remit of the Advertising Codes, including what counts as online advertising
•    An overview of the advertising rules for broadcast and non-broadcast media

For more information on the module, visit our eLearning site

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