Background
Misleading Advertising: Get A Drip Ltd t/a Get A Drip breaks UK advertising rules for making misleading efficacy claims for IV vitamin drips on www.getadrip.com.
The ASA has investigated this company’s advertising of IV vitamin drips and ruled that Get A Drip Ltd must not to make any claims, explicit or implied, that their IV drips or the substances in them can provide health benefits, over any period of time, until such time as they hold evidence relating to the use of IV drips in normally healthy humans that is adequate to support such claims.
This includes, for example, stated and implied claims that the drips or the substances in them can:
- improve overall health
- increase energy levels
- keep muscles healthy and increase endurance
- provide better hydration than other methods in generally healthy people
- improve the body’s ability to combat oxidative stress and to remove toxins
- improve the functioning of the immune system
- improve the appearance and health of skin, hair and nails
- reduce hair loss
- change skin pigmentation
- stimulate increased levels of collagen formation
- have an anti-ageing effect
- help to speed up metabolism and lose weight
- and help to regulate sleep.
The ASA outlined that intravenously administered nutrients must comply with the CAP Code rules relating to misleading advertising and to health-related (non-food) products and confirmed that the food rules were not relevant given the product and their constituents were not ingested.
The CAP Compliance team contacted Get A Drip LTD, but, in the absence of an assurance to amend the website to comply with the Code, took the decision on 1 February 2024 to place their company details on this section of the ASA website. These details shall remain in place until such time as Get A Drip Ltd has removed or appropriately amended the claims on www.getadrip.com to ensure compliance with the CAP Code.
