Background
Misleading Advertising: Remap Man breaks UK advertising rules for advertising a DPF removal service, which results in vehicles being illegal to use on public roads, which is not made sufficiently clear on the Remap Man website.
The ASA has previously assessed similar claims by other advertisers and deemed that the removal of a DPF would almost invariably contravene the Road Vehicles (Construction and Use) Regulation. The ASA Council has considered that making a vehicle illegal for use on public roads was material information that needed to be stated prominently within an ad.
The Remap Man website omits this material information whilst offering to remove a DPF. Therefore, without a clear and prominent qualification confirming that a vehicle would be no longer be legally driven on public roads, the ad will be considered to be misleading.
The CAP Compliance team contacted Remap Man but, in the absence of a response to comply with the Code, took the decision on 20 March 2024 to place their company details on this section of the ASA website. These details shall remain in place until such time as Remap Man has removed the claim to offer DPF removal service or appropriately amended the claims on www.remapman.co.uk to ensure compliance with the CAP Code.
