This report sets out the findings from qualitative research undertaken on the ASA’s behalf by Research Works. 

The findings from this report formed part of the ASA’s 2014 review of gambling advertising in the UK. The research involved a range of focus groups and in-depth interviews to explore potential harms in gambling advertising.

The report includes a particular focus on: 

  • Children’s exposure to gambling adverts (including their exposure to sports betting and bingo advertising)
  • The perceived ‘aggressive’ nature of some adverts (such as those that say ‘bet now’)
  • Whether gambling adverts impact on vulnerable consumers
The report sets out more detail on the approach taken to this research and the key findings that emerged. 

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