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Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.
AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.
Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.
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This report looks into how often children are exposed to age-restricted TV ads for products like alcohol, gambling or products high in fat, salt or sugar.
Please also see our erratum statement published on 18 September 2020.
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