Following joint consultation which ran from September to October 2020, CAP and BCAP have decided to introduce new placement and scheduling restrictions that prohibit cosmetic interventions advertising from being directed at under-18s. These rules will take effect from 25 May 2022.
This Regulatory Statement sets out the background on the consultation, CAP and BCAP’s views on the consultation process, evidence and the outcome of the consultation.
It should be read in conjunction with:
- The Evaluation of Responses to the initial consultation
- Our updated Advertising Guidance on the marketing of cosmetic interventions
- The consultation
responses in full