Following joint consultation which ran from September to October 2020, CAP and BCAP have decided to introduce new placement and scheduling restrictions that prohibit cosmetic interventions advertising from being directed at under-18s. These rules will take effect from 25 May 2021.
This Evaluation Table sets out the CAP and BCAP’s views on the consultation responses.
It should be read in conjunction with:
- Our updated Advertising Guidance on the marketing of cosmetic interventions
- Our Regulatory Statement