This Enforcement Notice enforces a prohibition on the advertising on most social media of electronic, nicotine-containing, electronic-cigarette products (“vapes”) and their components that are not licensed as medicines by the MHRA.

The Notice also outlines the conditions on the presentation of factual (non-promotional) information on advertisers’ own websites and, in certain circumstances, in other non-paid-for space online under the advertisers’ control. 

More on